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Overview
7 years in marketing, the last 4 at Elmstead Software, where I work on the content team. Launched 16 campaigns, 5 of them in new markets. Built a library of 706 articles that still drives sign-ups. Before that: HCLTech and SAP. Most at home with content strategy and copywriting. I host a monthly meetup on content and SEO.
Good reasons to reach out
- Thoughtful intros to people in my field
- Second opinions on analytics decisions
- Speaking or podcast invitations
Please don't message about
- Agency or outsourcing pitches
- Paid follower schemes
- Unpaid work or spec projects
Replies on weekends
Skills
editorialanalyticscontent strategycopywriting
Experience
- Content Marketing LeadMar 2023 - PresentElmstead Software · 3 yr 8 mo · Full-time · New Delhi, India
- Hired and trained a content team of 9.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Launched 16 campaigns, 5 of them in new markets.
- Growth Marketing ManagerMay 2021 - Mar 2023HCLTech · 1 yr 10 mo · Full-time · New Delhi, India
- Hired and trained a content team of 6.
- Marketing AssociateOct 2019 - May 2021SAP · 1 yr 7 mo · Full-time · New Delhi, India
- Grew organic traffic from 55k to 1343k monthly visits.
Projects
Content and SEO benchmark
2022Reproducible benchmarks comparing editorial and content strategy on real workloads.
References
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Education
- NIT SurathkalB.Tech, Psychology2015 - 2019
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