Joana Ruiz

Founder & CEO at Alder Mobility | ex-Santander

Alder Mobility

Barcelona, Spain · CET (UTC+1)

14+ years experience

Sorbonne University

English, Spanish

Raising

Messaging unavailable

Overview

Founder & CEO of Alder Mobility, working on AI agents for operations teams. Grew the team to 67 people across 2 countries. Before that: Santander and Accenture. Most at home with product and LLMs. I speak at conferences a couple of times a year.

Good reasons to reach out

Investors who back our stage and sector
Early customers and design partners
Second opinions on automation decisions
Questions about AI agents for operations teams

Please don't message about

Generic networking requests
Paid accelerator offers
SEO and link-building offers

Fastest replies in the morning

Skills

automationfundraisingproductLLMsB2B SaaS

RaisingRaising capital

closes in 3 months

Pre-seed round open - micro-pensions for nonprofits, 56 paying customers

Stage: Pre-seed
Raising: $3M
Instrument: Priced round
Committed so far: Opening the round now
Lead investor: Looking for a lead
Traction: 56 paying customers after 19 months
Use of funds: 18 months of runway to Series A milestones

56 paying customers after 19 months. Looking for investors who know fintech and can help with pricing.

Barcelona, Spainautomationllmsproduct

Open

Experience

Founder & CEO
Dec 2024 - Present
Alder Mobility · 1 yr 10 mo · Full-time · Barcelona, Spain
- Grew the team to 79 people across 4 countries.
- Previously built and sold a small AI agents for operations teams company.
Senior Product Manager
Aug 2023 - Dec 2024
Santander · 1 yr 4 mo · Full-time · Barcelona, Spain
- Killed 5 features nobody used and shipped the 3 that customers asked for.
- Cut time-to-first-value for new platform customers from 13 days to 4.
Senior Product Manager
Aug 2019 - Jun 2023
Accenture · 3 yr 10 mo · Full-time · Barcelona, Spain
- Took platform activation from 35% to 57% in three quarters.
Director of Product
Jan 2016 - Aug 2019
Mercedes-Benz · 3 yr 7 mo · Full-time · Barcelona, Spain
- Killed 3 features nobody used and shipped the 2 that customers asked for.
Group Product Manager
Nov 2012 - Jan 2016
UniCredit · 3 yr 2 mo · Full-time · Barcelona, Spain
- Launched the platform product in 11 markets.

Projects

Conference talk: lessons from company

2026

What went wrong and what worked while scaling AI agents for operations teams.

Open-source B2B SaaS toolkit

2024

A small library for AI agents for operations teams that 424 developers star on GitHub.

References

No references yet.

Education

Sorbonne University
Licence, Business Administration
2003 - 2006

Details

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