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Jonathan Yeo

Sample profile

Content Marketing Lead at ANZ · Content and SEO

Works at
ANZ
Location
Singapore · SGT (UTC+8)
Experience
10+ years experience
Education
Tsinghua University
Languages
English, Mandarin
Advising
Message Connect

Overview

Currently at ANZ, where I work on content and SEO. Launched 18 campaigns, 4 of them in new markets. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Bank Central Asia and Xero. Collector of fountain pens.

Good reasons to reach out
  • Advice on content and SEO
  • Questions about content and SEO
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Generic networking requests
  • Unpaid work or spec projects
  • Offshore staffing offers

Answers in batches on Fridays

Skills
content strategyanalyticscopywritingeditorial
AdvisingOpen to advising
closes in 3 months

Office hours for B2B teams launching a product: content and SEO and analytics

Topics
content and SEO, editorial, analytics
Format
Calls
Terms
Paid
Capacity
One advisory role at a time
Best for
Engineers moving into leadership

10 years of content and SEO. One call a month or async reviews.

Singaporeeditorialcopywritingcontent strategy
Open

Experience

  1. Content Marketing Lead
    Aug 2023 - Present
    ANZ · 3 yr 3 mo · Full-time · Singapore
    • Built a library of 441 articles that still drives sign-ups.
    • Launched 9 campaigns, 6 of them in new markets.
  2. Product Marketing Manager
    Jan 2020 - Aug 2023
    Bank Central Asia · 3 yr 7 mo · Full-time · Singapore
    • Cut time-to-first-value for new platform customers from 16 days to 1.
    • Ran 173 customer interviews before writing the first spec.
  3. Growth Marketing Manager
    May 2018 - Jan 2020
    Xero · 1 yr 8 mo · Full-time · Singapore
    • Grew organic traffic from 185k to 525k monthly visits.
  4. Marketing Associate
    Aug 2016 - Mar 2018
    PwC · 1 yr 7 mo · Full-time · Singapore
    • Launched 19 campaigns, 4 of them in new markets.
    • Built a library of 445 articles that still drives sign-ups.

Projects

Write-up: content and SEO in practice
2025

A long-form guide to content and SEO for people starting out.

Open-source analytics toolkit
2025

A small library for content and SEO that 572 developers star on GitHub.

References

No references yet.

Education

  1. Tsinghua University
    BEng, Business Administration
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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