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Joshua Pascual

Sample profile

Content Marketing Lead at Carousell · Content and SEO

Works at
Carousell
Location
Manila, Philippines · PHT (UTC+8)
Experience
6+ years experience
Education
National University of Singapore
Languages
English, Filipino
Advising
Message Connect

Overview

Currently at Carousell, where I work on content and SEO. Launched 16 campaigns, 3 of them in new markets. Built a library of 567 articles that still drives sign-ups. Most at home with editorial and consumer insight.

Good reasons to reach out
  • Advice on content and SEO
  • Thoughtful intros to people in my field
  • Working sessions on content strategy
Please don't message about
  • Guest post swaps
  • Paid follower schemes
  • Crypto token projects

Slower in the last week of each quarter

Skills
copywritingconsumer insighteditorialcontent strategyanalytics
AdvisingOpen to advising
closes in 3 months

Office hours for new marketing leads: content and SEO and consumer insight

Topics
content and SEO, editorial, copywriting
Format
Formal advisor role
Terms
Free for early founders
Capacity
A few async reviews a month
Best for
Teams scaling past 50 people

6 years of content and SEO. One call a month or async reviews.

Manila, Philippines · remote OKcopywritingcontent strategyconsumer insight
Open

Experience

  1. Content Marketing Lead
    Jun 2024 - Present
    Carousell · 2 yr 5 mo · Full-time · Manila, Philippines
    • Hired and trained a content team of 8.
    • Grew organic traffic from 76k to 1335k monthly visits.
  2. Marketing Associate
    Dec 2022 - Mar 2024
    Traveloka · 1 yr 3 mo · Full-time · Manila, Philippines
    • Built a library of 674 articles that still drives sign-ups.
  3. Marketing Associate
    Oct 2020 - Dec 2022
    Samsung Electronics · 2 yr 2 mo · Contract · Manila, Philippines
    • Built a library of 653 articles that still drives sign-ups.
    • Launched 8 campaigns, 4 of them in new markets.

Projects

Conference talk: lessons from content
2024

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. National University of Singapore
    BComp, Psychology
    2016 - 2020

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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