Jules Thomas

S

Co-founder & COO at Fable Foods · Agritech · rural distribution, supply chain

Fable Foods
Toronto, ON · ET (UTC-5)
9+ years experience
Rotman School of Management
English
Raising
Messaging unavailable

Overview

I started Fable Foods to fix agritech for teams who were tired of the workarounds. Raised $34 million across 2 rounds. Grew the team to 114 people across 5 countries. Most at home with agriculture and rural distribution.

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  • Investors who back our stage and sector
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  • Agency or outsourcing pitches
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Prefers short, specific messages

Skills
fintechrural distributionagriculturesupply chain
RaisingRaising capital
closes in 3 months

Series A round open - contract review for restaurant chains, 17 enterprise pilots

Stage
Series A
Raising
$2M
Instrument
SAFE
Committed so far
Opening the round now
Lead investor
Lead in place
Traction
17 enterprise pilots after 27 months
Use of funds
Go-to-market in two new countries

17 enterprise pilots after 27 months. Looking for investors who know e-commerce and can help with expansion into Europe.

Toronto, ON · remote OKrural distributionsupply chainagriculture
Open

Experience

  1. Co-founder & COO
    Nov 2024 - Present
    Fable Foods · 1 yr 11 mo · Full-time · Toronto, ON
    • Took Fable Foods from zero to $6 million ARR.
    • Raised $9 million across 3 rounds.
    • Grew the team to 108 people across 3 countries.
  2. Product Manager
    Jul 2021 - Nov 2024
    Amazon · 3 yr 4 mo · Full-time · Toronto, ON
    • Ran 115 customer interviews before writing the first spec.
    • Cut time-to-first-value for new logistics customers from 21 days to 1.
  3. Group Product Manager
    Mar 2018 - Jul 2021
    Ubisoft · 3 yr 4 mo · Full-time · Toronto, ON
    • Launched the logistics product in 4 markets.
    • Killed 8 features nobody used and shipped the 2 that customers asked for.

Projects

Conference talk: lessons from company
2026

What went wrong and what worked while scaling agritech.

References

No references yet.

Education

  1. Rotman School of Management
    MBA, Business Administration
    2019 - 2021
  2. McGill University
    BEng, Computer Science
    2012 - 2016

Details

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