Tao Chong

S

Founder at Fable Foods · D2C food brands

Fable Foods
Taipei, Taiwan · CST (UTC+8)
11+ years experience
Yonsei University
English, Mandarin
Raising
Messaging unavailable

Overview

Founder of Fable Foods (D2C food brands). 16 years of building before that. Previously built and sold a small D2C food brands company. Took Fable Foods from zero to $6 million ARR. Before that: Accenture and ANZ. Most at home with consumer brands and marketing.

Good reasons to reach out
  • Investors who back our stage and sector
  • Early customers and design partners
  • Working sessions on supply chain
Please don't message about
  • Offshore staffing offers
  • Crypto token projects
  • Fundraising consultants

Slower in the last week of each quarter

Skills
consumer brandsmarketingsupply chain
RaisingRaising capital
closes in 3 months

Series B round open - data labelling for D2C brands, $3M ARR

Stage
Series B
Raising
$3M
Instrument
Convertible note
Committed so far
Opening the round now
Lead investor
Looking for a lead
Traction
$3M ARR after 8 months
Use of funds
Engineering hires and the first sales team

$3M ARR after 8 months. Looking for investors who know B2B SaaS and can help with expansion into LatAm.

Taipei, Taiwan · remote OKmarketingconsumer brandssupply chain
Open

Experience

  1. Founder
    Dec 2023 - Present
    Fable Foods · 2 yr 10 mo · Full-time · Taipei, Taiwan
    • Raised $40 million across 2 rounds.
    • Grew the team to 86 people across 5 countries.
  2. Consultant
    Dec 2021 - Dec 2023
    Accenture · 2 yr · Full-time · Taipei, Taiwan
    • Ran commercial diligence on 33 deals.
    • Delivered 28 engagements across 4 countries.
  3. Engagement Manager
    Jan 2020 - Dec 2021
    ANZ · 1 yr 11 mo · Full-time · Taipei, Taiwan
    • Ran commercial diligence on 20 deals.
    • Delivered 22 engagements across 6 countries.
  4. Associate Partner
    Apr 2018 - Jan 2020
    Carousell · 1 yr 9 mo · Full-time · Taipei, Taiwan
    • Reduced cloud spend on developer platform by 36% in two quarters.
  5. Consultant
    Nov 2015 - Dec 2017
    Huawei · 2 yr 1 mo · Full-time · Taipei, Taiwan
    • Led a cost programme that saved a client $129 million.
    • Ran commercial diligence on 22 deals.

References

No references yet.

Education

  1. Yonsei University
    BA, Computer Science
    2006 - 2010

Details

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