Juliana Araujo

Head of Marketing, Arbor Works - CRM · segmentation · email

Arbor Works

São Paulo, Brazil · BRT (UTC-3)

10+ years experience

Universidad Nacional de Colombia

English, Portuguese, French

Hiring Open to work

Messaging unavailable

Overview

I've spent 12 years on lifecycle marketing - first at iFood, now at Arbor Works. Launched 6 campaigns, 3 of them in new markets. Before that: Petrobras and Despegar. Most at home with CRM and segmentation. Weekend cricket, weekday chai.

Good reasons to reach out

Roles in lifecycle marketing
Candidates for the role I'm hiring for
Working sessions on segmentation
Thoughtful intros to people in my field

Please don't message about

Courses and coaching offers
Unpaid work or spec projects

Replies on weekends

Skills

CRMemailsegmentationretention

HiringHiring for a role

closes in 3 months

Building out lifecycle at Arbor Works: product marketers wanted in São Paulo

Role: Product marketer
Level: Senior
Type: Full-time
Work mode: Hybrid
Compensation: $166k-$209k + equity
Team: Lifecycle, 8 people
Start: Within a month
Must have: Campaigns you can show results for Strong writing Comfort with ambiguity
Process: Decision within 10 days

Comp R$29k-R$53k a month. Four conversations, no take-home. Message me with one thing you shipped that you're proud of.

São Paulo, Brazil · remote OKsegmentationcrmemail

Open

Open to workLooking for a role

closes in 3 months

Next role: Head of Marketing in wealth management, São Paulo or hybrid

Target roles: Head of Marketing
Level: Mid
Industries: Climate tech, Healthtech
Work mode: Remote
Available: 60 days notice
Work authorization: Authorized to work in Brazil
What I'm looking for: Early-stage company (Series A) where lifecycle marketing is core to the product.
Not interested in: Agencies and outsourcing firms

12 years in lifecycle marketing. Strongest at segmentation and retention. Serving notice now.

São Paulo, Brazilemailsegmentationretention

Open

Experience

Head of Marketing
Mar 2025 - Present
Arbor Works · 1 yr 7 mo · Full-time · São Paulo, Brazil
- Lifted 90-day retention 9 points with lifecycle programs.
- Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
Senior Brand Manager
Jun 2023 - Nov 2024
Petrobras · 1 yr 5 mo · Full-time · São Paulo, Brazil
- Hired and trained a lifecycle team of 8.
- Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
Product Marketing Manager
Dec 2020 - Jun 2023
Despegar · 2 yr 6 mo · Full-time · São Paulo, Brazil
- Cut time-to-first-value for new creator customers from 9 days to 4.
Marketing Associate
Jun 2018 - Dec 2020
Petrobras · 2 yr 6 mo · Full-time · São Paulo, Brazil
- Lifted 90-day retention 9 points with lifecycle programs.
Growth Marketing Manager
Aug 2016 - Jun 2018
iFood · 1 yr 10 mo · Contract · São Paulo, Brazil
- Launched 5 campaigns, 5 of them in new markets.

References

No references yet.

Education

Universidad Nacional de Colombia
Ingeniería, Economics
2009 - 2013

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