Maria Valentina Gomez
SampleContent Marketing Lead at Arbor Works · content strategy, analytics
- Arbor Works
- New York, NY · ET (UTC-5)
- 6+ years experience
- University of Florida
- English, French
Messaging unavailable
Overview
Content Marketing Lead at Arbor Works, focused on content and SEO. Grew organic traffic from 167k to 997k monthly visits. Most at home with content strategy and copywriting. Outside work: long runs and longer podcasts.
Good reasons to reach out
- Second opinions on editorial decisions
- Thoughtful intros to people in my field
- Speaking or podcast invitations
Please don't message about
- SEO and link-building offers
- Courses and coaching offers
- Guest post swaps
Prefers short, specific messages
Skills
editorialcontent strategycopywritinganalytics
Experience
- Content Marketing LeadAug 2024 - PresentArbor Works · 2 yr 2 mo · Contract · New York, NY
- Hired and trained a content team of 4.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Product Marketing ManagerMar 2023 - Aug 2024Nike · 1 yr 5 mo · Full-time · New York, NY
- Took care activation from 32% to 43% in three quarters.
- Grew care revenue from $1 million to $16 million ARR.
- Growth Marketing ManagerOct 2021 - Mar 2023PepsiCo · 1 yr 5 mo · Full-time · New York, NY
- Built a library of 157 articles that still drives sign-ups.
- Marketing AssociateOct 2020 - Oct 2021Datadog · 1 yr · Full-time · New York, NY
- Launched 7 campaigns, 3 of them in new markets.
- Grew organic traffic from 56k to 1059k monthly visits.
References
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Education
- University of FloridaBS, Marketing2016 - 2020
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