Julieta Martinez

Overview

I lead B2B demand generation at Ledger Analytics in Medellín. Rebuilt the demand gen reporting so every rupee and dollar of spend is traceable. I tinker with 3D printers.

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Experience

1. Head of Marketing

   Sep 2023 - Present
   Ledger Analytics · 3 yr 1 mo · Contract · Medellín, Colombia
   • Hired and trained a demand gen team of 5.
   • Generated $29 million of qualified pipeline in a year.
2. Senior Brand Manager

   Jun 2022 - Sep 2023
   Nubank · 1 yr 3 mo · Full-time · Medellín, Colombia
   • Generated $22 million of qualified pipeline in a year.
   • Launched 14 campaigns, 4 of them in new markets.
3. Content Marketing Lead

   Oct 2018 - Jun 2022
   PagSeguro · 3 yr 8 mo · Full-time · Medellín, Colombia
   • Generated $20 million of qualified pipeline in a year.
4. Content Marketing Lead

   Nov 2016 - Oct 2018
   Ualá · 1 yr 11 mo · Full-time · Medellín, Colombia
   • Launched 5 campaigns, 4 of them in new markets.
   • Generated $11 million of qualified pipeline in a year.
5. Marketing Associate

   Oct 2013 - Nov 2016
   América Móvil · 3 yr 1 mo · Full-time · Medellín, Colombia
   • Generated $13 million of qualified pipeline in a year.
   • Launched 6 campaigns, 6 of them in new markets.

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Education

1. Universidad de Buenos Aires

   Licenciatura, Business Administration
   2009 - 2013