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Jun Tsai

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Content Marketing Lead at Westpac · content strategy, editorial

Works at
Westpac
Location
Shenzhen, China · CST (UTC+8)
Experience
8+ years experience
Education
Waseda University
Languages
English, Mandarin

Overview

Content Marketing Lead at Westpac, focused on content and SEO. Built a library of 172 articles that still drives sign-ups. Launched 18 campaigns, 3 of them in new markets. Into vintage synthesizers.

Good reasons to reach out
  • Roles in content and SEO
  • Second opinions on editorial decisions
Please don't message about
  • Guest post swaps
  • Agency or outsourcing pitches
  • Crypto token projects

Checks messages twice a week

Skills
copywritingcontent strategyeditorialBrazeanalytics
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in mobility, Shenzhen or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Logistics, Consumer apps
Work mode
Remote
Available
30 days notice
Work authorization
Authorized to work in China
What I'm looking for
Early-stage company (seed) where content and SEO is core to the product.
Not interested in
Contract-only roles

8 years in content and SEO. Strongest at content strategy and analytics. Serving notice now.

Shenzhen, China · remote OKeditorialanalyticsbraze

Experience

  1. Content Marketing Lead
    Oct 2023 - Present
    Westpac · 3 yr 1 mo · Full-time · Shenzhen, China
    • Launched 12 campaigns, 6 of them in new markets.
    • Built a library of 816 articles that still drives sign-ups.
    • Hired and trained a content team of 6.
  2. Marketing Associate
    May 2022 - Oct 2023
    Tencent · 1 yr 5 mo · Full-time · Shenzhen, China
    • Grew organic traffic from 67k to 1952k monthly visits.
  3. Marketing Associate
    Oct 2018 - May 2022
    Microsoft · 3 yr 7 mo · Full-time · Shenzhen, China
    • Built a library of 671 articles that still drives sign-ups.

References

No references yet.

Education

  1. Waseda University
    BA, Business Administration
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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