Justin Ito

Growth Marketing Manager · Performance marketing · CAC/LTV

Ledger Ops

Montreal, QC · ET (UTC-5)

4+ years experience

University of Toronto

English, French

Learning

Messaging unavailable

Overview

Growth Marketing Manager at Ledger Ops, focused on performance marketing. Hired and trained a acquisition team of 8. Cut blended CAC by 30% while doubling spend. Before that: Microsoft and TD Bank. Most at home with email and CAC/LTV.

Good reasons to reach out

Mentors who have done this before
Second opinions on attribution decisions
Working sessions on email
Thoughtful intros to people in my field

Please don't message about

SEO and link-building offers
Offshore staffing offers

Skills

paid socialCAC/LTVemailGoogle Adsattribution

LearningLearning something

closes in 3 months

Learning CAC/LTV - want a mentor for monthly reviews

Goal: Move from individual contributor to leading a small acquisition team.
Where I am now: Working on it daily
Ideal mentor: Someone who has worked in performance marketing for a few years
Cadence: Monthly
What I can offer back: Testing and feedback on your projects

4 years in so far. Looking for honest feedback, once or twice a month.

Montreal, QC · remote OKattributionemailcac/ltv

Open

Experience

Growth Marketing Manager
Jan 2026 - Present
Ledger Ops · 9 mo · Full-time · Montreal, QC
- Ran 472 creative tests a year across paid social.
- Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
Marketing Associate
Jul 2023 - Jan 2026
Microsoft · 2 yr 6 mo · Full-time · Montreal, QC
- Launched 17 campaigns, 2 of them in new markets.
Marketing Associate
Oct 2022 - Jul 2023
TD Bank · 9 mo · Full-time · Montreal, QC
- Cut blended CAC by 42% while doubling spend.
- Launched 16 campaigns, 5 of them in new markets.

Projects

Side project: a budgeting app

2022

Built with email and CAC/LTV. 653 people used it last year.

References

No references yet.

Education

University of Toronto
BASc, Marketing
2017 - 2021

Details

Compensation expectations

What they are targeting for their next role.

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Direct contact details

Direct email and a scheduling link.