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Katherine Banks

Sample profile

Content Marketing Lead at Parkway Technologies | ex-Uber

Works at
Parkway Technologies
Location
Boston, MA · ET (UTC-5)
Experience
10+ years experience
Education
Princeton University
Languages
English
Co-founder
Message Connect

Overview

Based in Boston. I work on content and SEO at Parkway Technologies. Hired and trained a content team of 8. Launched 13 campaigns, 5 of them in new markets.

Good reasons to reach out
  • People who want to build this with me
  • Second opinions on content strategy decisions
Please don't message about
  • Crypto token projects
  • Offshore staffing offers

Answers in batches on Fridays

Skills
analyticscontent strategycopywritingeditorial
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for credit underwriting for logistics fleets

The idea
Credit underwriting for logistics fleets
Stage
Customer interviews
I bring
4 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Full-time after funding
Location
Boston or remote

I bring 10 years of content and SEO (currently Parkway Technologies). Ideally you've built ML systems in production. Have a working prototype and design partners.

Boston, MAcopywritingcontent strategyanalytics
Open

Experience

  1. Content Marketing Lead
    Oct 2022 - Present
    Parkway Technologies · 4 yr 1 mo · Full-time · Boston, MA
    • Launched 6 campaigns, 5 of them in new markets.
    • Grew organic traffic from 166k to 1107k monthly visits.
  2. Growth Marketing Manager
    Apr 2021 - Oct 2022
    Uber · 1 yr 6 mo · Full-time · Boston, MA
    • Hired and trained a content team of 9.
  3. Marketing Associate
    Jul 2017 - Apr 2021
    Cloudflare · 3 yr 9 mo · Full-time · Boston, MA
    • Grew organic traffic from 134k to 1354k monthly visits.
  4. Marketing Associate
    Oct 2016 - Jul 2017
    Walmart · 9 mo · Full-time · Boston, MA
    • Launched 5 campaigns, 5 of them in new markets.
    • Built a library of 699 articles that still drives sign-ups.

Projects

Conference talk: lessons from content
2025

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. Princeton University
    AB, Communications
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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