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Kaushik Anirban Haldar

Sample profile

Content Marketing Lead at KPMG | ex-PhonePe

Works at
KPMG
Location
Kolkata, India · IST (UTC+5:30)
Experience
10+ years experience
Education
IIM Lucknow
Languages
English, Hindi, Bengali
Co-founder
Message Connect

Overview

Content Marketing Lead at KPMG, focused on content and SEO. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Built a library of 862 articles that still drives sign-ups. Most at home with copywriting and launches. I coach a junior basketball team.

Good reasons to reach out
  • People who want to build this with me
  • Second opinions on launches decisions
Please don't message about
  • Offshore staffing offers
  • SEO and link-building offers

Prefers short, specific messages

Skills
editorialcontent strategyanalyticscopywritinglaunches
Co-founderLooking for a co-founder
closes in 3 months

Need a go-to-market co-founder: loyalty programmes in MENA

The idea
Loyalty programmes in MENA
Stage
Customer interviews
I bring
13 years in content and SEO
Looking for
Product-minded engineer
Commitment
Part-time to start
Location
Kolkata or remote

I bring 10 years of content and SEO (currently KPMG). Ideally you've shipped B2B software. Pre-product, some customer interviews done.

Kolkata, Indiacopywritingcontent strategyanalytics
Open

Experience

  1. Content Marketing Lead
    Sep 2023 - Present
    KPMG · 3 yr 2 mo · Full-time · Kolkata, India
    • Grew organic traffic from 153k to 495k monthly visits.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    May 2022 - Sep 2023
    PhonePe · 1 yr 4 mo · Full-time · Kolkata, India
    • Grew organic traffic from 122k to 1563k monthly visits.
  3. Product Marketing Manager
    Nov 2019 - May 2022
    TCS · 2 yr 6 mo · Full-time · Kolkata, India
    • Launched the care product in 5 markets.
  4. Marketing Associate
    Sep 2016 - Oct 2019
    Mastercard · 3 yr 1 mo · Full-time · Kolkata, India
    • Launched 6 campaigns, 3 of them in new markets.

References

No references yet.

Education

  1. IIM Lucknow
    MBA, Business Administration
    2018 - 2020
  2. Christ University
    BBA, Communications
    2011 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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