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Overview
Based in New York. I work on content and SEO at Wells Fargo. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Launched 6 campaigns, 3 of them in new markets. I write a small newsletter about content and SEO.
Good reasons to reach out
- Speaking or podcast invitations
- Second opinions on analytics decisions
- Thoughtful intros to people in my field
Please don't message about
- SEO and link-building offers
- Generic networking requests
Answers in batches on Fridays
Skills
positioningcopywritinganalyticseditorialcontent strategy
Experience
- Content Marketing LeadFeb 2026 - PresentWells Fargo · 9 mo · Full-time · New York, NY
- Grew organic traffic from 101k to 643k monthly visits.
- Built a library of 829 articles that still drives sign-ups.
- Hired and trained a content team of 9.
- Growth Marketing ManagerMar 2024 - Feb 2026IBM · 1 yr 11 mo · Full-time · New York, NY
- Grew organic traffic from 152k to 1068k monthly visits.
- Marketing AssociateJun 2022 - Mar 2024Boston Consulting Group · 1 yr 9 mo · Full-time · New York, NY
- Launched 6 campaigns, 3 of them in new markets.
- Grew organic traffic from 54k to 465k monthly visits.
- Marketing AssociateOct 2021 - Jun 2022Snowflake · 8 mo · Full-time · New York, NY
- Grew organic traffic from 198k to 1304k monthly visits.
References
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Education
- UCLABS, Psychology2017 - 2021
Details
Compensation expectations
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Direct contact details
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