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Kayla Riley

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Director of Product at PwC | ex-Fidelity Investments

Works at
PwC
Location
Atlanta, GA · ET (UTC-5)
Experience
13+ years experience
Education
Kellogg School of Management
Languages
English, Hindi

Overview

Currently at PwC, where I lead onboarding and activation with a team of 46. Ran 199 customer interviews before writing the first spec. Before that: Fidelity Investments and Chewy. Most at home with user research and experimentation. Learning to sail.

Good reasons to reach out
  • Working sessions on user research
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Offshore staffing offers
  • SEO and link-building offers
  • Crypto token projects

Checks messages twice a week

Skills
user researchgrowthlast-mile deliveryexperimentationSQL

Experience

  1. Director of Product
    Jul 2024 - Present
    PwC · 2 yr 4 mo · Full-time · Atlanta, GA
    • Ran 118 customer interviews before writing the first spec.
    • Took growth activation from 21% to 39% in three quarters.
  2. Senior Product Manager
    Sep 2021 - Mar 2024
    Fidelity Investments · 2 yr 6 mo · Full-time · Atlanta, GA
    • Killed 6 features nobody used and shipped the 4 that customers asked for.
    • Grew growth revenue from $8 million to $25 million ARR.
  3. Senior Product Manager
    May 2018 - Sep 2021
    Chewy · 3 yr 4 mo · Full-time · Atlanta, GA
    • Grew growth revenue from $8 million to $24 million ARR.
    • Killed 6 features nobody used and shipped the 4 that customers asked for.
  4. Product Manager
    Feb 2015 - May 2018
    Coinbase · 3 yr 3 mo · Full-time · Atlanta, GA
    • Cut time-to-first-value for new growth customers from 21 days to 1.
    • Killed 3 features nobody used and shipped the 2 that customers asked for.
  5. Associate Product Manager
    Oct 2013 - Feb 2015
    Bank of America · 1 yr 4 mo · Full-time · Atlanta, GA
    • Cut time-to-first-value for new growth customers from 12 days to 3.
    • Ran 101 customer interviews before writing the first spec.

Projects

Onboarding and activation benchmark
2026

Reproducible benchmarks comparing last-mile delivery and SQL on real workloads.

Write-up: onboarding and activation in practice
2022

A long-form guide to onboarding and activation for people starting out.

References

No references yet.

Education

  1. Kellogg School of Management
    MBA, Business Administration
    2015 - 2017
  2. Princeton University
    AB, Computer Science
    2009 - 2013

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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