Kelly Lane

S

Growth Marketing Manager at Thomson Reuters · Performance marketing

Thomson Reuters
Vancouver, BC · PT (UTC-8)
7+ years experience
University of Alberta
English
Open to work
Messaging unavailable

Overview

Based in Vancouver. I work on performance marketing at Thomson Reuters. Cut blended CAC by 22% while doubling spend. Ran 802 creative tests a year across paid social. Most at home with paid social and Google Ads. Into vintage synthesizers.

Good reasons to reach out
  • Roles in performance marketing
  • Working sessions on attribution
Please don't message about
  • SEO and link-building offers
  • Generic networking requests
  • Offshore staffing offers

Best reached early in the week

Skills
attributionCAC/LTVGoogle Adspaid social
Open to workLooking for a role
closes in 3 months

Next role: Growth Marketing Manager in climate tech, Vancouver or hybrid

Target roles
Growth Marketing Manager
Level
Mid
Industries
Consumer apps, Developer tools
Work mode
Remote
Available
Immediately
Work authorization
Authorized to work in the BC
What I'm looking for
A team that ships weekly and owns acquisition end to end.
Not interested in
Crypto

7 years in performance marketing. Strongest at CAC/LTV and attribution. Serving notice now.

Vancouver, BCattributiongoogle adscac/ltv
Open

Experience

  1. Growth Marketing Manager
    Jul 2024 - Present
    Thomson Reuters · 2 yr 3 mo · Full-time · Vancouver, BC
    • Cut blended CAC by 37% while doubling spend.
    • Hired and trained a acquisition team of 12.
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    May 2021 - Jul 2024
    Shopify · 3 yr 2 mo · Full-time · Vancouver, BC
    • Ran 726 creative tests a year across paid social.
  3. Marketing Associate
    Sep 2019 - Mar 2021
    KPMG · 1 yr 6 mo · Full-time · Vancouver, BC
    • Cut blended CAC by 26% while doubling spend.

Projects

Conference talk: lessons from acquisition
2024

What went wrong and what worked while scaling performance marketing.

References

No references yet.

Education

  1. University of Alberta
    BSc, Marketing
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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