Ketaki Hiral Bapat

Growth Marketing Manager at Airtel · paid social, CAC/LTV

Airtel

Mumbai, India · IST (UTC+5:30)

4+ years experience

Jadavpur University

English, Hindi, Marathi

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Overview

Growth Marketing Manager at Airtel, focused on performance marketing. Ran 215 creative tests a year across paid social. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Before that: Mphasis and Zoho. Amateur photographer; mostly street and food.

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Checks messages twice a week

Skills

attributionGoogle Adscreative testingpaid socialCAC/LTV

Experience

Growth Marketing Manager
May 2026 - Present
Airtel · 5 mo · Full-time · Mumbai, India
- Launched 12 campaigns, 5 of them in new markets.
- Ran 864 creative tests a year across paid social.
- Hired and trained a acquisition team of 9.
Marketing Associate
May 2024 - May 2026
Mphasis · 2 yr · Full-time · Mumbai, India
- Launched 19 campaigns, 5 of them in new markets.
Marketing Associate
Dec 2022 - May 2024
Zoho · 1 yr 5 mo · Full-time · Mumbai, India
- Launched 12 campaigns, 5 of them in new markets.
- Cut blended CAC by 41% while doubling spend.

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Education

Jadavpur University
B.E., Marketing
2018 - 2022

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