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Khushi Sethi

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Content Marketing Lead at Philips · Content and SEO

Works at
Philips
Location
Mumbai, India · IST (UTC+5:30)
Experience
9+ years experience
Education
NID Ahmedabad
Languages
English, Hindi, Marathi
Co-founder
Message Connect

Overview

Content Marketing Lead at Philips, focused on content and SEO. Hired and trained a content team of 3. Built a library of 769 articles that still drives sign-ups. Most at home with copywriting and content strategy. Learning woodworking.

Good reasons to reach out
  • People who want to build this with me
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
  • Working sessions on editorial
Please don't message about
  • SEO and link-building offers
  • Agency or outsourcing pitches
  • Courses and coaching offers

Usually replies within a day

Skills
editorialcontent strategyanalyticscopywriting
Co-founderLooking for a co-founder
closes in 3 months

Looking for an ML-focused co-founder for clinical documentation for kirana stores

The idea
Looking for an ML-focused co-founder for clinical documentation for kirana stores
Stage
Prototype
I bring
8 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Full-time now
Location
Mumbai or remote

I bring 9 years of content and SEO (currently Philips). Ideally you've led a design team. Incorporated, self-funded so far.

Mumbai, India · remote OKcontent strategyeditorialcopywriting
Open

Experience

  1. Content Marketing Lead
    Oct 2024 - Present
    Philips · 2 yr 1 mo · Full-time · Mumbai, India
    • Built a library of 210 articles that still drives sign-ups.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Launched 9 campaigns, 3 of them in new markets.
  2. Marketing Associate
    May 2022 - Oct 2024
    Morgan Stanley · 2 yr 5 mo · Full-time · Mumbai, India
    • Built a library of 878 articles that still drives sign-ups.
    • Launched 6 campaigns, 6 of them in new markets.
  3. Marketing Associate
    Apr 2019 - May 2022
    Wipro · 3 yr 1 mo · Full-time · Mumbai, India
    • Grew organic traffic from 92k to 1810k monthly visits.
    • Launched 6 campaigns, 5 of them in new markets.
  4. Marketing Associate
    Oct 2017 - Apr 2019
    Reliance Jio · 1 yr 6 mo · Full-time · Mumbai, India
    • Built a library of 604 articles that still drives sign-ups.

Projects

Content and SEO benchmark
2024

Reproducible benchmarks comparing content strategy and editorial on real workloads.

Side project: a budgeting app
2023

Built with content strategy and analytics. 2375 people used it last year.

References

No references yet.

Education

  1. NID Ahmedabad
    B.Des, Marketing
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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