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Overview
Based in Amsterdam. I work on content and SEO at Kite Finance. Hired and trained a content team of 3. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Previously at Spotify. Most at home with creative testing and editorial. I play football every Sunday.
Good reasons to reach out
- Working sessions on copywriting
- Second opinions on content strategy decisions
Please don't message about
- Offshore staffing offers
- Generic networking requests
Best reached early in the week
Skills
analyticscontent strategyeditorialcreative testingcopywriting
Experience
- Content Marketing LeadJul 2023 - PresentKite Finance · 3 yr 4 mo · Full-time · Amsterdam, Netherlands
- Hired and trained a content team of 9.
- Built a library of 200 articles that still drives sign-ups.
- Marketing AssociateOct 2019 - Apr 2023Spotify · 3 yr 6 mo · Full-time · Amsterdam, Netherlands
- Built a library of 857 articles that still drives sign-ups.
Projects
Content and SEO benchmark
2026Reproducible benchmarks comparing copywriting and analytics on real workloads.
References
No references yet.
Education
- EPFLMSc, Psychology2019 - 2021
- Bocconi UniversityBSc, Psychology2016 - 2019
Details
Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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