Kinjal Deshmukh

S

Growth Marketing Manager at Groww · CAC/LTV, attribution

Groww
Mumbai, India · IST (UTC+5:30)
5+ years experience
Delhi Technological University
English, Hindi, Marathi
Learning
Messaging unavailable

Overview

Based in Mumbai. I work on performance marketing at Groww. Ran 856 creative tests a year across paid social. Hired and trained a acquisition team of 3. Previously at Intel. Most at home with CAC/LTV and attribution.

Good reasons to reach out
  • Mentors who have done this before
  • Second opinions on attribution decisions
  • Speaking or podcast invitations
  • Questions about performance marketing
Please don't message about
  • Offshore staffing offers
  • Agency or outsourcing pitches

Replies within two days

Skills
creative testingCAC/LTVpaid socialGoogle Adsattribution
LearningLearning something
closes in 3 months

Learning creative testing - want a mentor for monthly reviews

Goal
Prepare for senior interviews in performance marketing.
Where I am now
Working on it daily
Ideal mentor
Someone who has worked in performance marketing for a few years
Cadence
Every two weeks
What I can offer back
Help with frontend work

5 years in so far. Looking for honest feedback, once or twice a month.

Mumbai, Indiagoogle adscreative testingpaid social
Open

Experience

  1. Growth Marketing Manager
    Jun 2023 - Present
    Groww · 3 yr 4 mo · Full-time · Mumbai, India
    • Hired and trained a acquisition team of 3.
    • Cut blended CAC by 33% while doubling spend.
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Oct 2021 - Jun 2023
    Intel · 1 yr 8 mo · Full-time · Mumbai, India
    • Launched 14 campaigns, 5 of them in new markets.
    • Cut blended CAC by 31% while doubling spend.

Projects

Performance marketing benchmark
2026

Reproducible benchmarks comparing CAC/LTV and creative testing on real workloads.

Open-source Google Ads toolkit
2022

A small library for performance marketing that 625 developers star on GitHub.

References

No references yet.

Education

  1. Delhi Technological University
    B.Tech, Marketing
    2016 - 2020

Details

Compensation expectations
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