Lama AlKaabi

Overview

Content Marketing Lead at PwC, focused on content and SEO. Launched 17 campaigns, 6 of them in new markets. Built a library of 228 articles that still drives sign-ups. Before that: Careem and Boston Consulting Group. Volunteer coding coach for school students.

Prefers short, specific messages

Experience

1. Content Marketing Lead

   Apr 2026 - Present
   PwC · 7 mo · Contract · Jeddah, Saudi Arabia
   • Grew organic traffic from 96k to 844k monthly visits.
   • Hired and trained a content team of 5.
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
2. Growth Marketing Manager

   Dec 2022 - Apr 2026
   Careem · 3 yr 4 mo · Full-time · Jeddah, Saudi Arabia
   • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
   • Hired and trained a content team of 9.
3. Product Marketing Manager

   Aug 2019 - Oct 2022
   Boston Consulting Group · 3 yr 2 mo · Full-time · Jeddah, Saudi Arabia
   • Killed 6 features nobody used and shipped the 4 that customers asked for.
   • Took care activation from 20% to 46% in three quarters.
4. Marketing Associate

   Nov 2017 - Jul 2019
   Google · 1 yr 8 mo · Full-time · Jeddah, Saudi Arabia
   • Grew organic traffic from 159k to 1057k monthly visits.
   • Built a library of 619 articles that still drives sign-ups.
5. Marketing Associate

   Oct 2016 - Nov 2017
   Accenture · 1 yr 1 mo · Full-time · Jeddah, Saudi Arabia
   • Grew organic traffic from 160k to 1973k monthly visits.
   • Built a library of 176 articles that still drives sign-ups.

Projects

No references yet.

Education

1. American University in Cairo

   BA, Business Administration
   2012 - 2016