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Lea Ludwig

Sample profile

Content Marketing Lead at SAP | ex-Maersk

Works at
SAP
Location
Hamburg, Germany · CET (UTC+1)
Experience
8+ years experience
Education
IE Business School
Languages
English, German, Spanish
Open to work
Message Connect

Overview

I work on content and SEO at SAP in Hamburg. Hired and trained a content team of 9. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Maersk and Volvo Cars. Most at home with analytics and content strategy. Trail runner and occasional climber.

Good reasons to reach out
  • Roles in content and SEO
  • Second opinions on content strategy decisions
  • Speaking or podcast invitations
Please don't message about
  • Agency or outsourcing pitches
  • SEO and link-building offers
  • Courses and coaching offers

Replies on weekday evenings

Skills
copywritingeditorialcontent strategyanalytics
Open to workLooking for a role
closes in 3 months

Open to Content Marketing Lead roles at pre-seed HR tech companies

Target roles
Content Marketing Lead
Level
Senior
Industries
Developer tools, Climate tech
Work mode
Remote
Available
Immediately
Work authorization
Authorized to work in Germany
What I'm looking for
Hands-on work on content strategy with room to mentor.
Not interested in
Night shifts

8 years in content and SEO. Strongest at content strategy and editorial. Available immediately.

Hamburg, Germany · remote OKeditorialcontent strategycopywriting
Open

Experience

  1. Content Marketing Lead
    Jun 2022 - Present
    SAP · 4 yr 5 mo · Full-time · Hamburg, Germany
    • Hired and trained a content team of 8.
    • Grew organic traffic from 138k to 1874k monthly visits.
  2. Marketing Associate
    Feb 2021 - Jun 2022
    Maersk · 1 yr 4 mo · Full-time · Hamburg, Germany
    • Grew organic traffic from 57k to 895k monthly visits.
    • Launched 6 campaigns, 3 of them in new markets.
  3. Marketing Associate
    Oct 2018 - Feb 2021
    Volvo Cars · 2 yr 4 mo · Full-time · Hamburg, Germany
    • Grew organic traffic from 174k to 1414k monthly visits.
    • Built a library of 842 articles that still drives sign-ups.

Projects

Write-up: content and SEO in practice
2026

A long-form guide to content and SEO for people starting out.

Open-source content strategy toolkit
2022

A small library for content and SEO that 522 developers star on GitHub.

References

No references yet.

Education

  1. IE Business School
    MBA, Business Administration
    2021 - 2023
  2. Sorbonne University
    Licence, Economics
    2014 - 2017

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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