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Lena Kruger

Sample profile

Content Marketing Lead at Glovo · Content and SEO

Works at
Glovo
Location
Berlin, Germany · CET (UTC+1)
Experience
9+ years experience
Education
HEC Paris
Languages
English, German

Overview

I work on content and SEO at Glovo in Berlin. Launched 19 campaigns, 6 of them in new markets. Rebuilt the content reporting so every rupee and dollar of spend is traceable.

Good reasons to reach out
  • Speaking or podcast invitations
  • Second opinions on analytics decisions
Please don't message about
  • Crypto token projects
  • Guest post swaps

Replies between meetings, usually same day

Skills
copywritingcontent strategyanalyticseditorial

Experience

  1. Content Marketing Lead
    Sep 2025 - Present
    Glovo · 1 yr 2 mo · Full-time · Berlin, Germany
    • Grew organic traffic from 73k to 953k monthly visits.
    • Hired and trained a content team of 12.
    • Built a library of 436 articles that still drives sign-ups.
  2. Growth Marketing Manager
    Jan 2023 - Sep 2025
    Airbus · 2 yr 8 mo · Full-time · Berlin, Germany
    • Launched 19 campaigns, 5 of them in new markets.
  3. Growth Marketing Manager
    May 2020 - Jan 2023
    Telefónica · 2 yr 8 mo · Full-time · Berlin, Germany
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  4. Marketing Associate
    Dec 2017 - May 2020
    Personio · 2 yr 5 mo · Full-time · Berlin, Germany
    • Built a library of 292 articles that still drives sign-ups.

Projects

Side project: a reading list app
2025

Built with copywriting and content strategy. 4580 people used it last year.

References

No references yet.

Education

  1. HEC Paris
    MBA, Business Administration
    2016 - 2018
  2. École Polytechnique
    Ingénieur, Psychology
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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