Line Persson

Senior Data Scientist at Société Générale · attribution, R

Société Générale

Oslo, Norway · CET (UTC+1)

10+ years experience

Bocconi University

English, Norwegian

Messaging unavailable

Overview

I work on marketing analytics at Société Générale in Oslo. Replaced 35 hand-built dashboards with one metrics layer people trust. Built the marketing science models now used in 6 product decisions a quarter. Before that: UniCredit and Glovo. Most at home with incrementality and attribution. Travel slowly, usually by train.

Good reasons to reach out

Second opinions on attribution decisions
Working sessions on embeddings
Questions about marketing analytics

Please don't message about

Data broker offers
Survey or panel invitations

Answers in batches on Fridays

Skills

embeddingsLookerincrementalityattributionSQLmarketing mix modellingR

Experience

Senior Data Scientist
Apr 2025 - Present
Société Générale · 1 yr 6 mo · Full-time · Oslo, Norway
- Wrote the metric definitions the leadership team reviews every week.
- Built the marketing science models now used in 5 product decisions a quarter.
Data Scientist
Jun 2021 - Apr 2025
UniCredit · 3 yr 10 mo · Full-time · Oslo, Norway
- Wrote the metric definitions the leadership team reviews every week.
Data Scientist
Sep 2018 - Jun 2021
Glovo · 2 yr 9 mo · Full-time · Oslo, Norway
- Wrote the metric definitions the leadership team reviews every week.
Data Scientist
Oct 2016 - Sep 2018
Accenture · 1 yr 11 mo · Full-time · Oslo, Norway
- Replaced 70 hand-built dashboards with one metrics layer people trust.

Projects

Conference talk: lessons from marketing science

2023

What went wrong and what worked while scaling marketing analytics.

References

No references yet.

Education

Bocconi University
BSc, Economics
2012 - 2015

Details

Compensation expectations

What they are targeting for their next role.

Visible to connections

Direct contact details

Direct email and a scheduling link.