Pedro Pau Sousa

S

Growth Marketing Manager at Société Générale · CAC/LTV, Google Ads

Société Générale
Madrid, Spain · CET (UTC+1)
4+ years experience
École Polytechnique
English, Spanish
Messaging unavailable

Overview

Currently at Société Générale, where I work on performance marketing. Ran 274 creative tests a year across paid social. Most at home with Google Ads and creative testing.

Good reasons to reach out
  • Questions about performance marketing
  • Working sessions on CAC/LTV
Please don't message about
  • Guest post swaps
  • SEO and link-building offers

Replies between meetings, usually same day

Skills
attributionCAC/LTVpaid socialGoogle Adscreative testing

Experience

  1. Growth Marketing Manager
    May 2025 - Present
    Société Générale · 1 yr 5 mo · Full-time · Madrid, Spain
    • Ran 889 creative tests a year across paid social.
    • Hired and trained a acquisition team of 9.
  2. Marketing Associate
    Aug 2023 - May 2025
    Philips · 1 yr 9 mo · Full-time · Madrid, Spain
    • Cut blended CAC by 26% while doubling spend.
  3. Marketing Associate
    Oct 2022 - Aug 2023
    IKEA · 10 mo · Full-time · Madrid, Spain
    • Ran 246 creative tests a year across paid social.
    • Cut blended CAC by 41% while doubling spend.

References

No references yet.

Education

  1. École Polytechnique
    Ingénieur, Business Administration
    2018 - 2022

Details

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