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Lungelo Botha

Sample profile

Content Marketing Lead at Absa · Content and SEO · analytics, copywriting

Works at
Absa
Location
Cape Town, South Africa · SAST (UTC+2)
Experience
4+ years experience
Education
University of the Witwatersrand
Languages
English, Afrikaans
Advising
Message Connect

Overview

I've spent 4 years on content and SEO - first at Takealot, now at Absa. Built a library of 815 articles that still drives sign-ups. Grew organic traffic from 50k to 924k monthly visits. Previously at Takealot.

Good reasons to reach out
  • Advice on content and SEO
  • Speaking or podcast invitations
Please don't message about
  • Unpaid work or spec projects
  • SEO and link-building offers

Replies on weekends

Skills
copywritingcontent strategyeditorialanalytics
AdvisingOpen to advising
closes in 3 months

Open to advising pre-seed teams on content and SEO

Topics
content and SEO, editorial, copywriting
Format
Formal advisor role
Terms
Free for early founders
Capacity
Two calls a month
Best for
Teams scaling past 50 people

4 years of content and SEO. One call a month or async reviews.

Cape Town, South Africa · remote OKcopywritingeditorialanalytics
Open

Experience

  1. Content Marketing Lead
    Mar 2026 - Present
    Absa · 8 mo · Full-time · Cape Town, South Africa
    • Built a library of 729 articles that still drives sign-ups.
    • Hired and trained a content team of 10.
  2. Marketing Associate
    Dec 2022 - Mar 2026
    Takealot · 3 yr 3 mo · Full-time · Cape Town, South Africa
    • Grew organic traffic from 194k to 1902k monthly visits.
    • Launched 11 campaigns, 2 of them in new markets.

Projects

Write-up: content and SEO in practice
2026

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. University of the Witwatersrand
    BSc, Business Administration
    2018 - 2022

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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