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Margaux Dupont

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Content Marketing Lead at Zalando | ex-TotalEnergies

Works at
Zalando
Location
Paris, France · CET (UTC+1)
Experience
10+ years experience
Education
University of Warsaw
Languages
English, French, Hindi
Co-founder
Message Connect

Overview

Currently at Zalando, where I work on content and SEO. Built a library of 439 articles that still drives sign-ups. Launched 14 campaigns, 5 of them in new markets. Most at home with copywriting and analytics. Gardening and composting evangelist.

Good reasons to reach out
  • People who want to build this with me
  • Thoughtful intros to people in my field
  • Working sessions on content strategy
  • Questions about content and SEO
Please don't message about
  • Courses and coaching offers
  • Crypto token projects

Replies on weekday evenings

Skills
copywritinganalyticseditorialcontent strategy
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for pet insurance for logistics fleets

The idea
Pet insurance for logistics fleets
Stage
Customer interviews
I bring
8 years in content and SEO
Looking for
Technical co-founder who has shipped B2B software
Commitment
Part-time to start
Location
Paris or remote

I bring 10 years of content and SEO (currently Zalando). Ideally you've run operations in North America. Have a working prototype and design partners.

Paris, Francecopywritingeditorialcontent strategy
Open

Experience

  1. Content Marketing Lead
    Jan 2026 - Present
    Zalando · 10 mo · Full-time · Paris, France
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 9.
  2. Product Marketing Manager
    May 2024 - Jan 2026
    TotalEnergies · 1 yr 8 mo · Full-time · Paris, France
    • Took marketplace activation from 29% to 41% in three quarters.
  3. Product Marketing Manager
    Oct 2021 - Feb 2024
    Supercell · 2 yr 4 mo · Full-time · Paris, France
    • Cut time-to-first-value for new care customers from 17 days to 2.
    • Killed 7 features nobody used and shipped the 4 that customers asked for.
  4. Growth Marketing Manager
    Sep 2018 - Oct 2021
    Roche · 3 yr 1 mo · Full-time · Paris, France
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  5. Marketing Associate
    Dec 2016 - Sep 2018
    UBS · 1 yr 9 mo · Full-time · Paris, France
    • Grew organic traffic from 195k to 1238k monthly visits.

Projects

Write-up: content and SEO in practice
2026

A long-form guide to content and SEO for people starting out.

Side project: a budgeting app
2024

Built with copywriting and analytics. 3611 people used it last year.

References

No references yet.

Education

  1. University of Warsaw
    MA, Journalism
    2015 - 2017
  2. Bocconi University
    BSc, Journalism
    2012 - 2015

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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