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Mariam Lakdawala

Sample profile

Content Marketing Lead at Delta Data | ex-Myntra

Works at
Delta Data
Location
Hyderabad, India · IST (UTC+5:30)
Experience
7+ years experience
Education
IIM Bangalore
Languages
English, Hindi, Telugu
Advising
Message Connect

Overview

I've spent 7 years on content and SEO - first at Myntra, now at Delta Data. Built a library of 172 articles that still drives sign-ups. Grew organic traffic from 102k to 1507k monthly visits. Most at home with content strategy and analytics. I write a small newsletter about content and SEO.

Good reasons to reach out
  • Advice on content and SEO
  • Questions about content and SEO
  • Thoughtful intros to people in my field
  • Working sessions on developer relations
Please don't message about
  • Generic networking requests
  • Offshore staffing offers

Slower in the last week of each quarter

Skills
editorialcontent strategyanalyticscopywritingdeveloper relations
AdvisingOpen to advising
closes in 3 months

Office hours for B2B teams launching a product: content and SEO and developer relations

Topics
content and SEO, developer relations, analytics
Format
Office hours
Terms
Paid
Capacity
One call a month
Best for
Seed to Series A teams

7 years of content and SEO. One call a month or async reviews.

Hyderabad, Indiacopywritingeditorialcontent strategy
Open

Experience

  1. Content Marketing Lead
    Feb 2024 - Present
    Delta Data · 2 yr 9 mo · Full-time · Hyderabad, India
    • Built a library of 469 articles that still drives sign-ups.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 6.
  2. Marketing Associate
    Apr 2020 - Feb 2024
    Myntra · 3 yr 10 mo · Full-time · Hyderabad, India
    • Built a library of 575 articles that still drives sign-ups.
    • Grew organic traffic from 175k to 433k monthly visits.

Projects

Write-up: content and SEO in practice
2026

A long-form guide to content and SEO for people starting out.

Content and SEO benchmark
2025

Reproducible benchmarks comparing analytics and editorial on real workloads.

References

No references yet.

Education

  1. IIM Bangalore
    MBA, Business Administration
    2020 - 2022
  2. Shri Ram College of Commerce
    B.Com, Business Administration
    2015 - 2019

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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