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Mariana Goncalves

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Content Marketing Lead at Philips · content strategy, copywriting

Works at
Philips
Location
Lisbon, Portugal · WET (UTC+0)
Experience
8+ years experience
Education
École Polytechnique
Languages
English, Portuguese

Overview

I work on content and SEO at Philips in Lisbon. Built a library of 848 articles that still drives sign-ups. Previously at McKinsey & Company. Weekend cricket, weekday chai.

Good reasons to reach out
  • Collaborators for my side project
  • Speaking or podcast invitations
Please don't message about
  • Unpaid work or spec projects
  • Guest post swaps
  • Crypto token projects

Prefers short, specific messages

Skills
content strategyeditorialanalyticscopywriting
CollaboratingLooking to collaborate
closes in 3 months

Co-writing a short book about content and SEO - looking for a co-author

Project
A short book about content and SEO - looking for a co-author
Skills needed
editorial, Frontend
Time commitment
Part-time
Outcome
Published guide

A few hours a week. Async-first.

Lisbon, Portugal · remote OKanalyticscopywritingeditorial

Experience

  1. Content Marketing Lead
    Sep 2022 - Present
    Philips · 4 yr 2 mo · Full-time · Lisbon, Portugal
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a content team of 5.
  2. Marketing Associate
    Apr 2019 - Sep 2022
    McKinsey & Company · 3 yr 5 mo · Full-time · Lisbon, Portugal
    • Launched 4 campaigns, 4 of them in new markets.

References

No references yet.

Education

  1. École Polytechnique
    Ingénieur, Psychology
    2014 - 2018

Details

Compensation expectations
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