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Mateo Paredes

Sample profile

Content Marketing Lead at KPMG | ex-América Móvil

Works at
KPMG
Location
Lima, Peru · PET (UTC-5)
Experience
10+ years experience
Education
IESE
Languages
English, Spanish
Co-founder
Message Connect

Overview

I've spent 10 years on content and SEO - first at Cencosud, now at KPMG. Built a library of 874 articles that still drives sign-ups. Before that: América Móvil and Google. Most at home with campaigns and copywriting. I speak at conferences a couple of times a year.

Good reasons to reach out
  • People who want to build this with me
  • Questions about content and SEO
  • Working sessions on campaigns
  • Thoughtful intros to people in my field
Please don't message about
  • Courses and coaching offers
  • Unpaid work or spec projects
  • Offshore staffing offers

Checks messages twice a week

Skills
copywritingeditorialcampaignsanalyticscontent strategy
Co-founderLooking for a co-founder
closes in 3 months

Looking for an operations co-founder for returns management for pharmacies

The idea
Looking for an operations co-founder for returns management for pharmacies
Stage
Customer interviews
I bring
14 years in content and SEO
Looking for
Commercial co-founder who has sold to enterprises
Commitment
Full-time now
Location
Lima or remote

I bring 10 years of content and SEO (currently KPMG). Ideally you've led a design team. Pre-product, some customer interviews done.

Lima, Perucopywritinganalyticscampaigns
Open

Experience

  1. Content Marketing Lead
    Sep 2025 - Present
    KPMG · 1 yr 2 mo · Full-time · Lima, Peru
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
    • Grew organic traffic from 186k to 508k monthly visits.
  2. Growth Marketing Manager
    Nov 2021 - Sep 2025
    América Móvil · 3 yr 10 mo · Full-time · Lima, Peru
    • Built a library of 799 articles that still drives sign-ups.
    • Grew organic traffic from 47k to 733k monthly visits.
  3. Product Marketing Manager
    Jun 2020 - Nov 2021
    Google · 1 yr 5 mo · Full-time · Lima, Peru
    • Launched the care product in 7 markets.
    • Cut time-to-first-value for new care customers from 12 days to 4.
  4. Growth Marketing Manager
    Apr 2018 - Apr 2020
    Kavak · 2 yr · Full-time · Lima, Peru
    • Grew organic traffic from 160k to 1168k monthly visits.
  5. Marketing Associate
    Oct 2016 - Apr 2018
    Cencosud · 1 yr 6 mo · Full-time · Lima, Peru
    • Built a library of 787 articles that still drives sign-ups.
    • Launched 14 campaigns, 6 of them in new markets.

Projects

Side project: a reading list app
2024

Built with editorial and copywriting. 4538 people used it last year.

Write-up: content and SEO in practice
2023

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. IESE
    MBA, Business Administration
    2016 - 2018
  2. Fundação Getulio Vargas
    Administração, Journalism
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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