Matthew Lawson

S

Content Marketing Lead at Lululemon · editorial, copywriting

Lululemon
Toronto, ON · ET (UTC-5)
4+ years experience
Queen's University
English
Co-founder
Messaging unavailable

Overview

Based in Toronto. I work on content and SEO at Lululemon. Hired and trained a content team of 10. Built a library of 256 articles that still drives sign-ups. Before that: Sun Life and Wealthsimple. Most at home with editorial and analytics.

Good reasons to reach out
  • People who want to build this with me
  • Second opinions on analytics decisions
Please don't message about
  • Paid follower schemes
  • Unpaid work or spec projects
  • Guest post swaps

Replies within two days

Skills
analyticscontent strategyeditorialcopywriting
Co-founderLooking for a co-founder
closes in 3 months

Looking for an operations co-founder for localisation for hardware startups

The idea
Looking for an operations co-founder for localisation for hardware startups
Stage
Customer interviews
I bring
15 years in content and SEO
Looking for
Product-minded engineer
Commitment
Full-time after funding
Location
Toronto or remote

I bring 4 years of content and SEO (currently Lululemon). Ideally you've shipped B2B software. Pre-product, some customer interviews done.

Toronto, ON · remote OKcopywritinganalyticscontent strategy
Open

Experience

  1. Content Marketing Lead
    Apr 2026 - Present
    Lululemon · 6 mo · Full-time · Toronto, ON
    • Grew organic traffic from 128k to 1424k monthly visits.
    • Launched 4 campaigns, 5 of them in new markets.
  2. Marketing Associate
    Mar 2024 - Apr 2026
    Sun Life · 2 yr 1 mo · Full-time · Toronto, ON
    • Grew organic traffic from 163k to 1725k monthly visits.
  3. Marketing Associate
    Oct 2022 - Mar 2024
    Wealthsimple · 1 yr 5 mo · Full-time · Toronto, ON
    • Grew organic traffic from 178k to 792k monthly visits.

Projects

Write-up: content and SEO in practice
2026

A long-form guide to content and SEO for people starting out.

Content and SEO benchmark
2025

Reproducible benchmarks comparing analytics and content strategy on real workloads.

References

No references yet.

Education

  1. Queen's University
    BCom, Marketing
    2018 - 2022

Details

Compensation expectations
What they are targeting for their next role.
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