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Maya AlMohannadi

Sample profile

Content Marketing Lead at KPMG · Content and SEO · content strategy, copywriting

Works at
KPMG
Location
Dubai, UAE · GST (UTC+4)
Experience
9+ years experience
Education
University of Dubai
Languages
English, Arabic
Advising
Message Connect

Overview

I've spent 9 years on content and SEO - first at Emirates Group, now at KPMG. Grew organic traffic from 102k to 1842k monthly visits. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: STC and Emirates Group. Most at home with CRM and copywriting.

Good reasons to reach out
  • Advice on content and SEO
  • Speaking or podcast invitations
Please don't message about
  • Generic networking requests
  • Offshore staffing offers
  • Agency or outsourcing pitches

Best reached early in the week

Skills
CRMeditorialcontent strategyanalyticscopywriting
AdvisingOpen to advising
closes in 3 months

Office hours for B2B teams launching a product: content and SEO and CRM

Topics
content and SEO, editorial, analytics
Format
Calls
Terms
Equity
Capacity
Two calls a month
Best for
First-time founders

9 years of content and SEO. Can review plans, decks and hiring loops.

Dubai, UAEcrmcopywritingcontent strategy
Open

Experience

  1. Content Marketing Lead
    May 2022 - Present
    KPMG · 4 yr 6 mo · Full-time · Dubai, UAE
    • Launched 11 campaigns, 4 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Product Marketing Manager
    Sep 2020 - May 2022
    STC · 1 yr 8 mo · Contract · Dubai, UAE
    • Ran 105 customer interviews before writing the first spec.
    • Took growth activation from 20% to 44% in three quarters.
  3. Marketing Associate
    Oct 2017 - Sep 2020
    Emirates Group · 2 yr 11 mo · Full-time · Dubai, UAE
    • Launched 5 campaigns, 6 of them in new markets.
    • Grew organic traffic from 65k to 510k monthly visits.

Projects

Content and SEO benchmark
2024

Reproducible benchmarks comparing editorial and copywriting on real workloads.

Open-source content strategy toolkit
2023

A small library for content and SEO that 222 developers star on GitHub.

References

No references yet.

Education

  1. University of Dubai
    BBA, Economics
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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