Mia Martin

Overview

Currently at UOB, where I lead onboarding and activation with a team of 47. Cut time-to-first-value for new growth customers from 16 days to 2. Before that: Alibaba Group and ByteDance. I mentor students through university programmes.

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Experience

1. Director of Product

   Mar 2024 - Present
   UOB · 2 yr 8 mo · Full-time · Sydney, Australia
   • Took growth activation from 19% to 50% in three quarters.
   • Grew growth revenue from $2 million to $39 million ARR.
2. Principal Product Manager

   Jul 2021 - Mar 2024
   Alibaba Group · 2 yr 8 mo · Full-time · Sydney, Australia
   • Led or co-led 17 investments, 8 of them now at Series B or later.
3. Group Product Manager

   Mar 2020 - Jul 2021
   ByteDance · 1 yr 4 mo · Full-time · Sydney, Australia
   • Ran 117 customer interviews before writing the first spec.
   • Launched the growth product in 3 markets.
4. Associate Product Manager

   Apr 2018 - Mar 2020
   McKinsey & Company · 1 yr 11 mo · Full-time · Sydney, Australia
   • Killed 7 features nobody used and shipped the 3 that customers asked for.
   • Cut time-to-first-value for new growth customers from 9 days to 3.
5. Product Manager

   Jun 2016 - Apr 2018
   Meta · 1 yr 10 mo · Full-time · Sydney, Australia
   • Ran 55 customer interviews before writing the first spec.
   • Cut time-to-first-value for new growth customers from 11 days to 2.

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Education

1. INSEAD Singapore

   MBA, Business Administration
   2007 - 2009
2. University of Indonesia

   BSc, Computer Science
   2002 - 2006