Miguel Christian Mercado

Sample

Content Marketing Lead at Maybank · editorial, copywriting

Maybank
Manila, Philippines · PHT (UTC+8)
4+ years experience
University of Melbourne
English, Filipino
Messaging unavailable

Overview

4 years in marketing, the last 3 at Maybank, where I work on the content team. Hired and trained a content team of 7. Previously at Lazada. Most at home with CAC/LTV and content strategy. Learning to draw.

Good reasons to reach out
  • Second opinions on CAC/LTV decisions
  • Working sessions on content strategy
Please don't message about
  • Generic networking requests
  • Agency or outsourcing pitches
Skills
copywritinganalyticsCAC/LTVcontent strategyeditorial

Experience

  1. Content Marketing Lead
    Sep 2023 - Present
    Maybank · 3 yr 1 mo · Full-time · Manila, Philippines
    • Hired and trained a content team of 4.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Marketing Associate
    Oct 2022 - Sep 2023
    Lazada · 11 mo · Full-time · Manila, Philippines
    • Grew organic traffic from 41k to 1452k monthly visits.

Projects

Conference talk: lessons from content
2026

What went wrong and what worked while scaling content and SEO.

References

No references yet.

Education

  1. University of Melbourne
    BSc, Economics
    2018 - 2022

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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