Mohan Naidu

Growth Marketing Manager, Canopy Mobility - segmentation · Braze · CRM

Canopy Mobility

Chennai, India · IST (UTC+5:30)

7+ years experience

PSG College of Technology

English, Hindi, Tamil

Messaging unavailable

Overview

7 years in marketing, the last 3 at Canopy Mobility, where I work on the lifecycle team. Lifted 90-day retention 14 points with lifecycle programs. Before that: Siemens and Airtel.

Good reasons to reach out

Questions about lifecycle marketing
Speaking or podcast invitations

Please don't message about

Paid follower schemes
SEO and link-building offers
Agency or outsourcing pitches

Replies on weekends

Skills

retentionsegmentationBrazeemailCRM

Experience

Growth Marketing Manager
Dec 2023 - Present
Canopy Mobility · 2 yr 10 mo · Full-time · Chennai, India
- Rebuilt the lifecycle reporting so every rupee and dollar of spend is traceable.
- Lifted 90-day retention 4 points with lifecycle programs.
- Hired and trained a lifecycle team of 11.
Marketing Associate
Apr 2021 - Dec 2023
Siemens · 2 yr 8 mo · Full-time · Chennai, India
- Lifted 90-day retention 9 points with lifecycle programs.
- Launched 13 campaigns, 4 of them in new markets.
Marketing Associate
Oct 2019 - Apr 2021
Airtel · 1 yr 6 mo · Full-time · Chennai, India
- Lifted 90-day retention 4 points with lifecycle programs.
- Launched 7 campaigns, 3 of them in new markets.

References

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Education

PSG College of Technology
B.E., Economics
2015 - 2019

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