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Murali Krishna Iyer

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Head of Marketing at Arbor Energy · Content and SEO · copywriting, analytics

Works at
Arbor Energy
Location
Chennai, India · IST (UTC+5:30)
Experience
12+ years experience
Education
IIM Bangalore
Languages
English, Hindi, Tamil

Overview

I've spent 12 years on content and SEO - first at EY, now at Arbor Energy. Grew organic traffic from 98k to 532k monthly visits. Hired and trained a content team of 12. Before that: Razorpay and Intel.

Good reasons to reach out
  • Questions about content and SEO
  • Speaking or podcast invitations
Please don't message about
  • Agency or outsourcing pitches
  • Courses and coaching offers
  • Unpaid work or spec projects

Checks messages twice a week

Skills
editorialcopywritingCAC/LTVcontent strategyanalytics

Experience

  1. Head of Marketing
    Jul 2023 - Present
    Arbor Energy · 3 yr 4 mo · Full-time · Chennai, India
    • Built a library of 714 articles that still drives sign-ups.
    • Launched 13 campaigns, 4 of them in new markets.
    • Grew organic traffic from 96k to 1717k monthly visits.
  2. Content Marketing Lead
    Feb 2020 - Jul 2023
    Razorpay · 3 yr 5 mo · Full-time · Chennai, India
    • Built a library of 766 articles that still drives sign-ups.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  3. Marketing Associate
    May 2016 - Feb 2020
    Intel · 3 yr 9 mo · Full-time · Chennai, India
    • Launched 16 campaigns, 5 of them in new markets.
  4. Marketing Associate
    Oct 2014 - May 2016
    EY · 1 yr 7 mo · Full-time · Chennai, India
    • Built a library of 291 articles that still drives sign-ups.
    • Launched 12 campaigns, 3 of them in new markets.

References

No references yet.

Education

  1. IIM Bangalore
    MBA, Business Administration
    2013 - 2015
  2. Shri Ram College of Commerce
    B.Com, Psychology
    2009 - 2013

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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