Nabila Balqis Ibrahim
SSenior Engineering Manager, Coupang - C · ARM Cortex-M · Bluetooth LE
- Coupang
- Kuala Lumpur, Malaysia · MYT (UTC+8)
- 14+ years experience
- Monash University
- English, Malay
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Overview
I lead embedded systems at Coupang in Kuala Lumpur. Moved 90% of firmware traffic off a legacy monolith without a customer-facing incident. Before that: Canva and Hyundai Motor. Most at home with ARM Cortex-M and C. Kannada theatre fan.
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Skills
SASThardware bring-upBluetooth LEARM Cortex-MC
Experience
- Senior Engineering ManagerJul 2023 - PresentCoupang · 3 yr 3 mo · Contract · Kuala Lumpur, Malaysia
- Mentored 7 engineers through their first promotion.
- Grew the firmware team from 4 to 16 engineers.
- Shipped 15 launches on the firmware team without a rollback.
- Embedded EngineerNov 2021 - Jul 2023Canva · 1 yr 8 mo · Full-time · Kuala Lumpur, Malaysia
- Shipped 22 launches on the firmware team without a rollback.
- Engineering ManagerOct 2018 - Nov 2021Hyundai Motor · 3 yr 1 mo · Full-time · Kuala Lumpur, Malaysia
- Built the experimentation framework 13 product teams use to ship changes safely.
- Moved 88% of firmware traffic off a legacy monolith without a customer-facing incident.
- Senior Embedded EngineerJan 2017 - Oct 2018Mastercard · 1 yr 9 mo · Full-time · Kuala Lumpur, Malaysia
- Wrote the ARM Cortex-M service that now handles 3 million requests a day.
- Moved 62% of firmware traffic off a legacy monolith without a customer-facing incident.
- Embedded EngineerMar 2013 - Jan 2017HSBC · 3 yr 10 mo · Full-time · Kuala Lumpur, Malaysia
- Wrote the hardware bring-up service that now handles 31 million requests a day.
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Education
- Monash UniversityBCom, Computer Engineering2007 - 2011
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