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Neha Riya Gupta

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Director of Design at VMware · synthesis, usability testing

Works at
VMware
Location
New York, NY · ET (UTC-5)
Experience
10+ years experience
Education
Rhode Island School of Design
Languages
English
AdvisingCo-founder
Message Connect

Overview

I lead user research at VMware in New York. Brought the research flows to WCAG 2.2 AA. Shipped the research redesign that lifted task completion 27%. I host a monthly meetup on user research.

Good reasons to reach out
  • People who want to build this with me
  • Advice on user research
  • Speaking or podcast invitations
Please don't message about
  • Logo contests
  • Generic networking requests
  • Unpaid work or spec projects

Answers in batches on Fridays

Skills
synthesisusability testinguser researchfintechjobs to be doneinterviews
AdvisingOpen to advising
closes in 3 months

Office hours for early-stage teams: user research and fintech

Topics
user research, synthesis, usability testing
Format
Formal advisor role
Terms
Open to discuss
Capacity
A few async reviews a month
Best for
Seed to Series A teams

19 years of user research. Small equity or paid hours - flexible.

New York, NYjobs to be doneusability testingsynthesis
Open
Co-founderLooking for a co-founder
closes in 3 months

Looking for an operations co-founder for warehouse robotics for independent clinics

The idea
Looking for an operations co-founder for warehouse robotics for independent clinics
Stage
Prototype
I bring
9 years in user research
Looking for
Operator who has scaled a team
Commitment
Full-time after funding
Location
New York or remote

I bring 19 years of user research (currently VMware). Ideally you've shipped B2B software. Have a working prototype and design partners.

New York, NYuser researchjobs to be doneinterviews
Open

Experience

  1. Director of Design
    Jan 2025 - Present
    VMware · 1 yr 10 mo · Full-time · New York, NY
    • Brought the research flows to WCAG 2.2 AA.
    • Cut support tickets about research by 47% with clearer copy and states.
    • Built a component library 24 engineers ship with every day.
  2. Senior Product Designer
    Jul 2023 - Jan 2025
    Amazon · 1 yr 6 mo · Full-time · New York, NY
    • Cut support tickets about research by 26% with clearer copy and states.
    • Shipped the research redesign that lifted task completion 28%.
  3. UX Researcher
    Sep 2019 - Jul 2023
    Goldman Sachs · 3 yr 10 mo · Full-time · New York, NY
    • Cut support tickets about research by 54% with clearer copy and states.
    • Shipped the research redesign that lifted task completion 21%.
  4. Product Designer
    Apr 2018 - Sep 2019
    Wells Fargo · 1 yr 5 mo · Full-time · New York, NY
    • Shipped the research redesign that lifted task completion 20%.
    • Cut support tickets about research by 41% with clearer copy and states.
  5. Staff Product Designer
    Sep 2016 - Apr 2018
    Snowflake · 1 yr 7 mo · Full-time · New York, NY
    • Brought the research flows to WCAG 2.2 AA.
    • Cut support tickets about research by 21% with clearer copy and states.

Projects

Side project: a budgeting app
2026

Built with synthesis and fintech. 3343 people used it last year.

Conference talk: lessons from research
2023

What went wrong and what worked while scaling user research.

References

No references yet.

Education

  1. Rhode Island School of Design
    BFA, Architecture
    2002 - 2006

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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