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Nidhi Doshi

Sample profile

CMO at Cobalt Finance · Content and SEO

Works at
Cobalt Finance
Location
Pune, India · IST (UTC+5:30)
Experience
13+ years experience
Education
FMS Delhi
Languages
English, Hindi, Marathi
Hiring
Message Connect

Overview

I've spent 15 years on content and SEO - first at Siemens, now at Cobalt Finance. Launched 13 campaigns, 5 of them in new markets. Most at home with analytics and copywriting. Travel slowly, usually by train.

Good reasons to reach out
  • Candidates for the role I'm hiring for
  • Working sessions on analytics
  • Thoughtful intros to people in my field
  • Second opinions on copywriting decisions
Please don't message about
  • Agency or outsourcing pitches
  • SEO and link-building offers
  • Recruiters for roles outside my stack

Replies within two days

Skills
copywritingcontent strategyanalyticseditorial
HiringHiring for a role
closes in 3 months

4 growth marketer roles open on the content team in Pune

Role
Growth marketer
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
₹30-90 LPA
Team
Growth, 17 people
Start
Within two months
Must have
Campaigns you can show results for Strong writing Good judgment about what not to build
Process
3 conversations, no take-home

Comp ₹33-56 LPA. One technical chat and a paid trial day. Message me with one thing you shipped that you're proud of.

Pune, India · remote OKcopywritinganalyticseditorial
Open

Experience

  1. CMO
    Dec 2023 - Present
    Cobalt Finance · 2 yr 11 mo · Full-time · Pune, India
    • Moved 77% of growth traffic off a legacy monolith without a customer-facing incident.
    • Built the experimentation framework 33 product teams use to ship changes safely.
    • Led the migration of 77 services to content strategy.
  2. Marketing Associate
    May 2021 - Dec 2023
    Axis Bank · 2 yr 7 mo · Full-time · Pune, India
    • Built a library of 246 articles that still drives sign-ups.
  3. Marketing Associate
    Sep 2017 - May 2021
    EY · 3 yr 8 mo · Full-time · Pune, India
    • Grew organic traffic from 132k to 988k monthly visits.
    • Launched 15 campaigns, 4 of them in new markets.
  4. Marketing Associate
    Apr 2016 - Sep 2017
    Nvidia · 1 yr 5 mo · Full-time · Pune, India
    • Grew organic traffic from 91k to 1261k monthly visits.
    • Launched 5 campaigns, 3 of them in new markets.
  5. Growth Marketing Manager
    Apr 2014 - Apr 2016
    Siemens · 2 yr · Full-time · Pune, India
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.

References

No references yet.

Education

  1. FMS Delhi
    MBA, Business Administration
    2011 - 2013
  2. Christ University
    BBA, Communications
    2006 - 2010

Details

Compensation expectations
What they are targeting for their next role.
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