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Nidhi Urvi Shah

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Content Marketing Lead at Hindustan Unilever · Content and SEO · analytics, content strategy

Works at
Hindustan Unilever
Location
Pune, India · IST (UTC+5:30)
Experience
5+ years experience
Education
IIIT Bangalore
Languages
English, Hindi, Marathi
Co-founder
Message Connect

Overview

I've spent 5 years on content and SEO - first at Qualcomm, now at Hindustan Unilever. Grew organic traffic from 90k to 1677k monthly visits. Before that: LTIMindtree and InMobi. Most at home with analytics and content strategy. Collector of fountain pens.

Good reasons to reach out
  • People who want to build this with me
  • Working sessions on analytics
  • Speaking or podcast invitations
  • Questions about content and SEO
Please don't message about
  • Offshore staffing offers
  • Unpaid work or spec projects
  • Paid follower schemes

Replies within two days

Skills
content strategyeditorialcopywritinganalytics
Co-founderLooking for a co-founder
closes in 3 months

Looking for an operations co-founder for insurance claims for shipping lines

The idea
Looking for an operations co-founder for insurance claims for shipping lines
Stage
Prototype
I bring
11 years in content and SEO
Looking for
Product-minded engineer
Commitment
Full-time now
Location
Pune or remote

I bring 5 years of content and SEO (currently Hindustan Unilever). Ideally you've built ML systems in production. Incorporated, self-funded so far.

Pune, India · remote OKcopywritingeditorialanalytics
Open

Experience

  1. Content Marketing Lead
    May 2026 - Present
    Hindustan Unilever · 6 mo · Full-time · Pune, India
    • Grew organic traffic from 150k to 416k monthly visits.
    • Built a library of 423 articles that still drives sign-ups.
    • Launched 17 campaigns, 2 of them in new markets.
  2. Marketing Associate
    Mar 2025 - May 2026
    LTIMindtree · 1 yr 2 mo · Full-time · Pune, India
    • Grew organic traffic from 91k to 470k monthly visits.
  3. Growth Marketing Manager
    Jul 2023 - Mar 2025
    InMobi · 1 yr 8 mo · Full-time · Pune, India
    • Built a library of 651 articles that still drives sign-ups.
  4. Marketing Associate
    Oct 2021 - Jul 2023
    Qualcomm · 1 yr 9 mo · Full-time · Pune, India
    • Grew organic traffic from 121k to 598k monthly visits.

Projects

Content and SEO benchmark
2025

Reproducible benchmarks comparing editorial and copywriting on real workloads.

Side project: a commute planner
2024

Built with editorial and content strategy. 4504 people used it last year.

References

No references yet.

Education

  1. IIIT Bangalore
    M.Tech, Journalism
    2021 - 2023
  2. Delhi Technological University
    B.Tech, Journalism
    2017 - 2021

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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