Nikhil Raj Agarwal

Overview

I've spent 9 years on content and SEO - first at Mastercard, now at Delta Mobility. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Before that: Tencent and Rakuten. Most at home with demand generation and analytics.

Experience

1. Content Marketing Lead

   Oct 2023 - Present
   Delta Mobility · 3 yr · Full-time · Kuala Lumpur, Malaysia
   • Grew organic traffic from 188k to 946k monthly visits.
   • Launched 7 campaigns, 6 of them in new markets.
   • Hired and trained a content team of 4.
2. Product Marketing Manager

   Jul 2022 - Oct 2023
   Tencent · 1 yr 3 mo · Full-time · Kuala Lumpur, Malaysia
   • Took AI products activation from 30% to 54% in three quarters.
3. Product Marketing Manager

   Oct 2019 - Jul 2022
   Rakuten · 2 yr 9 mo · Full-time · Kuala Lumpur, Malaysia
   • Killed 5 features nobody used and shipped the 4 that customers asked for.
   • Cut time-to-first-value for new AI products customers from 21 days to 1.
4. Marketing Associate

   Oct 2017 - Oct 2019
   Mastercard · 2 yr · Full-time · Kuala Lumpur, Malaysia
   • Launched 12 campaigns, 4 of them in new markets.

No references yet.

Education

1. KAIST

   BS, Communications
   2013 - 2017