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Nikhil Deepu Karthikeyan

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Content Marketing Lead at SAP · editorial, content strategy

Works at
SAP
Location
Hyderabad, India · IST (UTC+5:30)
Experience
9+ years experience
Education
VIT Vellore
Languages
English, Hindi, Telugu

Overview

Based in Hyderabad. I work on content and SEO at SAP. Built a library of 386 articles that still drives sign-ups. Grew organic traffic from 123k to 1514k monthly visits. Before that: Flipkart and Dream11. Most at home with copywriting and analytics. Yoga every morning.

Good reasons to reach out
  • Roles in content and SEO
  • Thoughtful intros to people in my field
  • Working sessions on editorial
  • Speaking or podcast invitations
Please don't message about
  • Paid follower schemes
  • Crypto token projects
  • Unpaid work or spec projects

Replies between meetings, usually same day

Skills
storytellingcontent strategyanalyticscopywritingeditorial
Open to workLooking for a role
closes in 3 months

Next role: Content Marketing Lead in logistics, Hyderabad or hybrid

Target roles
Content Marketing Lead
Level
Senior
Industries
Consumer apps, Healthtech
Work mode
Hybrid
Available
90 days notice
Work authorization
Indian citizen
What I'm looking for
Early-stage company (Series A) where content and SEO is core to the product.
Not interested in
Crypto

9 years in content and SEO. Strongest at editorial and content strategy. Open to the right conversation.

Hyderabad, Indiacontent strategyanalyticseditorial

Experience

  1. Content Marketing Lead
    Feb 2026 - Present
    SAP · 9 mo · Full-time · Hyderabad, India
    • Grew organic traffic from 135k to 905k monthly visits.
    • Hired and trained a content team of 5.
    • Built a library of 793 articles that still drives sign-ups.
  2. Marketing Associate
    Nov 2024 - Feb 2026
    Flipkart · 1 yr 3 mo · Full-time · Hyderabad, India
    • Launched 18 campaigns, 6 of them in new markets.
  3. Marketing Associate
    Oct 2022 - Nov 2024
    Dream11 · 2 yr 1 mo · Full-time · Hyderabad, India
    • Built a library of 854 articles that still drives sign-ups.
  4. Growth Marketing Manager
    May 2019 - Oct 2022
    Larsen & Toubro · 3 yr 5 mo · Full-time · Hyderabad, India
    • Launched 16 campaigns, 4 of them in new markets.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  5. Marketing Associate
    Jun 2017 - Jan 2019
    Flipkart · 1 yr 7 mo · Full-time · Hyderabad, India
    • Launched 18 campaigns, 6 of them in new markets.

References

No references yet.

Education

  1. VIT Vellore
    B.Tech, Communications
    2012 - 2016

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
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