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Nithya Bhat

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Head of Marketing at Quartz Data | ex-American Express

Works at
Quartz Data
Location
Coimbatore, India · IST (UTC+5:30)
Experience
12+ years experience
Education
IIIT Hyderabad
Languages
English, Hindi, Tamil
Co-founderHiring
Message Connect

Overview

Currently at Quartz Data, where I lead performance marketing with a team of 46. Ran 474 creative tests a year across paid social. Cut blended CAC by 28% while doubling spend. Before that: American Express and ITC.

Good reasons to reach out
  • People who want to build this with me
  • Candidates for the role I'm hiring for
  • Questions about performance marketing
  • Thoughtful intros to people in my field
  • Working sessions on creative testing
Please don't message about
  • Unpaid work or spec projects
  • SEO and link-building offers
  • Agency or outsourcing pitches
Skills
creative testingattributiondemand generationGoogle Adspaid socialCAC/LTV
Co-founderLooking for a co-founder
closes in 3 months

Looking for an ML-focused co-founder for procurement for CPG brands

The idea
Looking for an ML-focused co-founder for procurement for CPG brands
Stage
Customer interviews
I bring
6 years in performance marketing
Looking for
Product-minded engineer
Commitment
Part-time to start
Location
Coimbatore or remote

I bring 13 years of performance marketing (currently Quartz Data). Ideally you've shipped B2B software. Pre-product, some customer interviews done.

Coimbatore, India · remote OKattributioncac/ltvcreative testing
Open
HiringHiring for a role
closes in 3 months

Building out acquisition at Quartz Data: growth marketers wanted in Coimbatore

Role
Growth marketer
Level
Senior
Type
Full-time
Work mode
Hybrid
Compensation
₹42-55 LPA
Team
Acquisition, 18 people
Start
This quarter
Must have
Campaigns you can show results for Strong writing Good judgment about what not to build
Process
Two interviews and a paid trial day

Comp ₹20-83 LPA. One technical chat and a paid trial day. Message me with one thing you shipped that you're proud of.

Coimbatore, Indiacreative testingpaid socialcac/ltv
Open

Experience

  1. Head of Marketing
    Mar 2024 - Present
    Quartz Data · 2 yr 8 mo · Full-time · Coimbatore, India
    • Launched 6 campaigns, 5 of them in new markets.
    • Hired and trained a acquisition team of 12.
  2. Content Marketing Lead
    Nov 2021 - Dec 2023
    American Express · 2 yr 1 mo · Full-time · Coimbatore, India
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
  3. Growth Marketing Manager
    Feb 2019 - Nov 2021
    ITC · 2 yr 9 mo · Full-time · Coimbatore, India
    • Ran 549 creative tests a year across paid social.
  4. Growth Marketing Manager
    Jan 2017 - Feb 2019
    Kotak Mahindra Bank · 2 yr 1 mo · Full-time · Coimbatore, India
    • Launched 5 campaigns, 3 of them in new markets.
    • Cut blended CAC by 35% while doubling spend.
  5. Growth Marketing Manager
    Feb 2015 - Jan 2017
    Intuit · 1 yr 11 mo · Full-time · Coimbatore, India
    • Hired and trained a acquisition team of 4.

Projects

Write-up: performance marketing in practice
2022

A long-form guide to performance marketing for people starting out.

References

No references yet.

Education

  1. IIIT Hyderabad
    B.Tech, Marketing
    2008 - 2012

Details

Compensation expectations
What they are targeting for their next role.
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Direct contact details
Direct email and a scheduling link.
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