Owais Lakdawala

S

Growth Marketing Manager at Northwind Pay · paid social, creative testing

Northwind Pay
Mumbai, India · IST (UTC+5:30)
7+ years experience
Indian Statistical Institute
English, Hindi, Marathi
Learning
Messaging unavailable

Overview

Based in Mumbai. I work on performance marketing at Northwind Pay. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable. Cut blended CAC by 28% while doubling spend. Before that: Bajaj Finserv and ITC. Most at home with paid social and creative testing. Board games, hiking, and terrible puns.

Good reasons to reach out
  • Mentors who have done this before
  • Working sessions on paid social
  • Thoughtful intros to people in my field
Please don't message about
  • Crypto token projects
  • Generic networking requests
  • SEO and link-building offers

Replies on weekends

Skills
eventsattributionpaid socialGoogle AdsCAC/LTVcreative testing
LearningLearning something
closes in 3 months

Learning events - want a mentor for monthly reviews

Goal
Get good enough at attribution to own it at work.
Where I am now
Some experience
Ideal mentor
Someone who has worked in performance marketing for a few years
Cadence
Monthly
What I can offer back
Testing and feedback on your projects

7 years in so far. Looking for honest feedback, once or twice a month.

Mumbai, Indiacreative testingeventscac/ltv
Open

Experience

  1. Growth Marketing Manager
    Aug 2024 - Present
    Northwind Pay · 2 yr 2 mo · Full-time · Mumbai, India
    • Ran 205 creative tests a year across paid social.
    • Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.
    • Hired and trained a acquisition team of 5.
  2. Marketing Associate
    Jun 2023 - Aug 2024
    Bajaj Finserv · 1 yr 2 mo · Full-time · Mumbai, India
    • Ran 307 creative tests a year across paid social.
  3. Marketing Associate
    Apr 2021 - Jun 2023
    ITC · 2 yr 2 mo · Full-time · Mumbai, India
    • Ran 595 creative tests a year across paid social.
    • Cut blended CAC by 22% while doubling spend.
  4. Marketing Associate
    Oct 2019 - Apr 2021
    PwC · 1 yr 6 mo · Full-time · Mumbai, India
    • Launched 19 campaigns, 6 of them in new markets.
    • Ran 848 creative tests a year across paid social.

References

No references yet.

Education

  1. Indian Statistical Institute
    M.Stat, Communications
    2019 - 2021
  2. VIT Vellore
    B.Tech, Communications
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
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