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Overview
4 years in marketing, the last 2 at Groww, where I work on the content team. Launched 19 campaigns, 3 of them in new markets. Built a library of 828 articles that still drives sign-ups.
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Skills
copywritingeditorialcontent strategyanalytics
Experience
- Content Marketing LeadFeb 2025 - PresentGroww · 1 yr 9 mo · Full-time · Ahmedabad, India
- Launched 19 campaigns, 4 of them in new markets.
- Rebuilt the content reporting so every rupee and dollar of spend is traceable.
- Grew organic traffic from 199k to 1670k monthly visits.
- Marketing AssociateOct 2022 - Feb 2025Postman · 2 yr 4 mo · Full-time · Ahmedabad, India
- Launched 19 campaigns, 5 of them in new markets.
- Built a library of 260 articles that still drives sign-ups.
Projects
Write-up: content and SEO in practice
2026A long-form guide to content and SEO for people starting out.
Content and SEO benchmark
2022Reproducible benchmarks comparing content strategy and analytics on real workloads.
References
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Education
- NID AhmedabadB.Des, Journalism2017 - 2021
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