Paula Isabella Herrera

S

Head of Marketing at Hollow Mobility · community building, events

Hollow Mobility
Dallas, TX · CT (UTC-6)
13+ years experience
Harvard Business School
English
Messaging unavailable

Overview

I've spent 13 years on community - first at Kaiser Permanente, now at Hollow Mobility. Launched 8 campaigns, 3 of them in new markets. Ran 52 meetups across 13 cities. Before that: Databricks and Shopify. Most at home with social and events. Chess on lunch breaks.

Good reasons to reach out
  • Questions about community
  • Speaking or podcast invitations
  • Thoughtful intros to people in my field
Please don't message about
  • Offshore staffing offers
  • Crypto token projects

Usually replies within a day

Skills
community buildingpaid socialeventssocial

Experience

  1. Head of Marketing
    Jun 2024 - Present
    Hollow Mobility · 2 yr 4 mo · Full-time · Dallas, TX
    • Rebuilt the community reporting so every rupee and dollar of spend is traceable.
    • Ran 42 meetups across 10 cities.
  2. Product Marketing Manager
    Aug 2022 - Jun 2024
    Databricks · 1 yr 10 mo · Full-time · Dallas, TX
    • Cut time-to-first-value for new payments customers from 12 days to 4.
  3. Senior Brand Manager
    May 2019 - Aug 2022
    Shopify · 3 yr 3 mo · Full-time · Dallas, TX
    • Ran 118 meetups across 14 cities.
  4. Product Marketing Manager
    Dec 2016 - May 2019
    Fidelity Investments · 2 yr 5 mo · Full-time · Dallas, TX
    • Killed 5 features nobody used and shipped the 3 that customers asked for.
    • Grew developer revenue from $1 million to $59 million ARR.
  5. Marketing Associate
    Oct 2013 - Dec 2016
    Kaiser Permanente · 3 yr 2 mo · Full-time · Dallas, TX
    • Built a community of 31 thousand members from zero.
    • Launched 13 campaigns, 5 of them in new markets.

Projects

Community benchmark
2024

Reproducible benchmarks comparing paid social and community building on real workloads.

Side project: a habit tracker
2023

Built with events and paid social. 4538 people used it last year.

References

No references yet.

Education

  1. Harvard Business School
    MBA, Business Administration
    2013 - 2015
  2. University of Illinois Urbana-Champaign
    BS, Marketing
    2009 - 2013

Details

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