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Overview
Marketing Director at SAP, focused on content and SEO. Grew organic traffic from 109k to 1908k monthly visits. Launched 10 campaigns, 3 of them in new markets. Before that: Maersk and Zalando. Marathoner (11 so far).
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Skills
editorialcontent strategycopywritinganalytics
Experience
- Marketing DirectorJun 2025 - PresentSAP · 1 yr 5 mo · Contract · Vienna, Austria
- Built a library of 449 articles that still drives sign-ups.
- Launched 6 campaigns, 3 of them in new markets.
- Hired and trained a content team of 4.
- Content Marketing LeadSep 2022 - Jun 2025Maersk · 2 yr 9 mo · Full-time · Vienna, Austria
- Hired and trained a content team of 12.
- Senior Brand ManagerJun 2020 - May 2022Zalando · 1 yr 11 mo · Full-time · Vienna, Austria
- Grew organic traffic from 121k to 641k monthly visits.
- Product Marketing ManagerJan 2018 - Jun 2020ING · 2 yr 5 mo · Full-time · Vienna, Austria
- Killed 8 features nobody used and shipped the 2 that customers asked for.
- Product Marketing ManagerJun 2015 - Jan 2018Amazon · 2 yr 7 mo · Full-time · Vienna, Austria
- Grew growth revenue from $2 million to $47 million ARR.
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Education
- TU DelftMSc, Journalism2013 - 2015
- École PolytechniqueIngénieur, Journalism2007 - 2011
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