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Peng Leong

Sample profile

Content Marketing Lead at Globe Telecom · Content and SEO

Works at
Globe Telecom
Location
Singapore · SGT (UTC+8)
Experience
8+ years experience
Education
INSEAD Singapore
Languages
English, Mandarin

Overview

Based in Singapore. I work on content and SEO at Globe Telecom. Hired and trained a content team of 10. Grew organic traffic from 43k to 1017k monthly visits. Before that: Ayala Corporation and HSBC. Most at home with analytics and editorial. Jazz piano, badly.

Good reasons to reach out
  • Roles in content and SEO
  • Speaking or podcast invitations
Please don't message about
  • SEO and link-building offers
  • Agency or outsourcing pitches
  • Paid follower schemes
Skills
copywritingeditorialanalyticscontent strategy
Open to workLooking for a role
closes in 3 months

Looking for a Content Marketing Lead role where I own content end to end

Target roles
Content Marketing Lead
Level
Senior
Industries
Fintech, Climate tech
Work mode
Remote
Available
90 days notice
Work authorization
Open to relocating
What I'm looking for
Scope to lead content and SEO work, with a manager who gives direct feedback.
Not interested in
Contract-only roles

8 years in content and SEO. Strongest at analytics and content strategy. Available from next month.

Singapore · remote OKcopywritingcontent strategyeditorial

Experience

  1. Content Marketing Lead
    Oct 2024 - Present
    Globe Telecom · 2 yr 1 mo · Contract · Singapore
    • Grew organic traffic from 174k to 1629k monthly visits.
    • Hired and trained a content team of 11.
  2. Product Marketing Manager
    Oct 2022 - Oct 2024
    Ayala Corporation · 2 yr · Full-time · Singapore
    • Ran 55 customer interviews before writing the first spec.
    • Took lending activation from 25% to 47% in three quarters.
  3. Product Marketing Manager
    May 2021 - Oct 2022
    HSBC · 1 yr 5 mo · Full-time · Singapore
    • Grew platform revenue from $9 million to $28 million ARR.
  4. Marketing Associate
    Dec 2018 - May 2021
    PwC · 2 yr 5 mo · Full-time · Singapore
    • Grew organic traffic from 194k to 1011k monthly visits.

References

No references yet.

Education

  1. INSEAD Singapore
    MBA, Business Administration
    2021 - 2023
  2. Vietnam National University
    BSc, Economics
    2013 - 2017

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
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