Philippa Booth

Growth Marketing Manager at Verge Bio · CAC/LTV, creative testing

Verge Bio

London, UK · GMT (UTC+0)

6+ years experience

University College Dublin

English

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Overview

I work on performance marketing at Verge Bio in London. Rebuilt the acquisition reporting so every rupee and dollar of spend is traceable.

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Skills

attributionGoogle Adspaid socialcreative testingCAC/LTV

Growth Marketing Manager
May 2022 - Present
Verge Bio · 4 yr 5 mo · Full-time · London, UK
- Launched 18 campaigns, 4 of them in new markets.
- Hired and trained a acquisition team of 8.
- Ran 789 creative tests a year across paid social.
Marketing Associate
Oct 2020 - May 2022
Salesforce · 1 yr 7 mo · Full-time · London, UK
- Launched 11 campaigns, 3 of them in new markets.
- Ran 261 creative tests a year across paid social.

Side project: a reading list app

2025

Built with creative testing and CAC/LTV. 3724 people used it last year.

Conference talk: lessons from acquisition

2022

What went wrong and what worked while scaling performance marketing.

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Compensation expectations

What they are targeting for their next role.

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