Skip to content
Sample profile. This is an example profile that shows how Introworth works, not a real person. You can send a message to try the flow, but nobody reads or replies to it and you are never charged.

Pooja Sana Desai

Sample profile

Content Marketing Lead at Etihad Airways · Content and SEO · content strategy, copywriting

Works at
Etihad Airways
Location
Riyadh, Saudi Arabia · AST (UTC+3)
Experience
7+ years experience
Education
London Business School Dubai
Languages
English, Arabic
Co-founder
Message Connect

Overview

7 years in marketing, the last 1 at Etihad Airways, where I work on the content team. Rebuilt the content reporting so every rupee and dollar of spend is traceable. Grew organic traffic from 91k to 1858k monthly visits.

Good reasons to reach out
  • People who want to build this with me
  • Thoughtful intros to people in my field
  • Speaking or podcast invitations
Please don't message about
  • Guest post swaps
  • Generic networking requests
Skills
content strategyanalyticseditorialcopywriting
Co-founderLooking for a co-founder
closes in 3 months

Looking for a technical co-founder for insurance claims for nonprofits

The idea
Insurance claims for nonprofits
Stage
Customer interviews
I bring
8 years in content and SEO
Looking for
Operator who has scaled a team
Commitment
Full-time now
Location
Riyadh or remote

I bring 7 years of content and SEO (currently Etihad Airways). Ideally you've led a design team. Pre-product, some customer interviews done.

Riyadh, Saudi Arabia · remote OKeditorialcontent strategycopywriting
Open

Experience

  1. Content Marketing Lead
    Jun 2025 - Present
    Etihad Airways · 1 yr 5 mo · Full-time · Riyadh, Saudi Arabia
    • Built a library of 885 articles that still drives sign-ups.
    • Rebuilt the content reporting so every rupee and dollar of spend is traceable.
  2. Growth Marketing Manager
    Oct 2023 - Feb 2025
    Accenture · 1 yr 4 mo · Full-time · Riyadh, Saudi Arabia
    • Built a library of 625 articles that still drives sign-ups.
  3. Product Marketing Manager
    Feb 2022 - Oct 2023
    Oracle · 1 yr 8 mo · Full-time · Riyadh, Saudi Arabia
    • Launched the marketplace product in 11 markets.
    • Killed 5 features nobody used and shipped the 3 that customers asked for.
  4. Marketing Associate
    Aug 2019 - Dec 2021
    KPMG · 2 yr 4 mo · Contract · Riyadh, Saudi Arabia
    • Grew organic traffic from 195k to 1602k monthly visits.
    • Built a library of 705 articles that still drives sign-ups.

Projects

Open-source analytics toolkit
2026

A small library for content and SEO that 797 developers star on GitHub.

Write-up: content and SEO in practice
2022

A long-form guide to content and SEO for people starting out.

References

No references yet.

Education

  1. London Business School Dubai
    EMBA, Business Administration
    2020 - 2022
  2. University of Jordan
    BSc, Communications
    2014 - 2018

Details

Compensation expectations
What they are targeting for their next role.
Visible to connections
Direct contact details
Direct email and a scheduling link.
Visible to connections

Trusted Partners

SponsoredExplore all sites on OneLifeVibe (opens onelifevibe.com in a new tab)